Bengaluru, India, August 15, 2026: Haier India has strengthened its premium retail presence in Bengaluru with the launch of a new Premium Haier Experience Centre (HEC) at Malleshwaram in partnership with Aditya Retail. The new store is designed to give consumers an immersive experience of Haier’s latest home appliances and consumer electronics, with the launch coming ahead of the festive shopping season.

The new Haier Experience Centre showcases the company’s recent product launches across categories including televisions, refrigerators, air conditioners and washing machines. The move is part of Haier India’s efforts to expand its retail footprint and bring its premium product portfolio closer to consumers.

According to Haier India, the company has been present in India since 2003 and operates two manufacturing facilities in Pune and Greater Noida. Its product portfolio includes refrigerators, air conditioners, washing machines, LED TVs, water heaters, deep freezers, microwave ovens and kitchen appliances.

Haier P7 Pro QLED TV Series

Among the products showcased at the new experience centre is the Haier HQLED P7 Pro Series, which starts at ₹35,990. The television features a QLED display with up to 93% DCI-P3 coverage, Dolby Vision and HDR10+ support.

The P7 Pro also gets a 50W 2.1-channel sound system with an integrated subwoofer on 55-inch and larger variants, along with Dolby Atmos and Total Sonics audio enhancement. The TV runs on Google TV with Gemini integration and supports hands-free voice control.

For gamers, the television features Gaming 120Hz, MEMC, VRR and ALLM, along with an integrated Gaming Bar.

Haier Lumiere 4-Door Refrigerator

The Haier Lumiere Series is another key product showcased at the Bengaluru experience centre. The four-door convertible side-by-side refrigerator range starts at ₹84,990.

The refrigerator features Haier’s Convertible Storage System, allowing up to 85% of the fridge space to be adapted according to storage requirements. Its 520-litre capacity is divided into a 350-litre fridge section, 90-litre convertible space and 80-litre freezer zone.

The Lumiere Series also features AI-driven Smart Sense technology, Wi-Fi connectivity, a Digital Control Panel and a My Zone feature with Cheese, Beverage and Spices modes. Haier says the range has recorded more than 50,000 installations in Indian homes since its launch in 2025.

Haier Desert Rose AI Air Conditioner

Haier’s Desert Rose Super Heavy Duty AI Air Conditioner, powered by AI-AtmoX, is also part of the company’s latest portfolio. Prices start at ₹55,990.

The air conditioner is designed for high-temperature conditions and incorporates features such as AI Human Detection, AI Pre-Cooling with a 100-metre geofence and AI ODU Cyclone Clean technology.

The system also offers AI Climate Control 2.0, AI Target Cooling, AI ECO and AI Electricity Monitoring. Haier says the outdoor unit can automatically reverse airflow after shutdown to help clear dust from the condenser coils.

Haier F17 Washing Machine

The Haier F17 Washing Machine Series is priced at ₹75,990 for the 12kg model and combines washing and drying functionality with AI-based features.

A key highlight is its tilted Smart Flip Screen, which can be adjusted to three viewing angles of 15, 20 and 25 degrees. The machine’s AI Wash technology analyses the laundry load and recommends a suitable washing programme based on factors including fabric type and load weight.

The F17 series also gets 24 specialised stain-removal modes, Steam Wash technology, Smart Dosing, a 525mm Super Drum and a Direct Motion beltless motor. The washing machine comes with Wi-Fi connectivity, a four-year comprehensive warranty and a 12-year motor warranty.

Haier India Focuses On Premium Retail Expansion

The launch of the new Premium Haier Experience Centre in Malleshwaram comes as the festive shopping season gathers momentum, providing Haier with an opportunity to showcase its latest premium appliances directly to consumers.

The new Bengaluru store brings together Haier’s latest innovations across multiple product categories under one roof, allowing customers to experience the products before making a purchase. The company says its products are available through its website, e-commerce platforms and retail outlets across India.

With the new Premium Haier Experience Centre, Haier India is looking to further strengthen its retail presence while expanding access to its premium appliance portfolio in the Bengaluru market.