Citroën India Celebrates 108 Years of Global Heritage with Customer-Centric Campaign and Exclusive Offers

Chennai, India, June 11, 2026: Citroën India has launched a month-long celebration marking the French automaker’s 108th year globally, commemorating more than a century of innovation, distinctive design, and customer-focused mobility solutions. The anniversary campaign will feature exclusive service benefits, special offers, and immersive dealership experiences across India.

The milestone underscores Citroën’s long-standing commitment to making mobility accessible, practical, and comfortable for customers around the world. Founded by automotive pioneer André Citroën, the brand has built a reputation for introducing innovative engineering solutions and unique vehicle designs that have influenced the global automotive industry for generations.

As part of its 108th anniversary celebrations, Citroën India is rolling out a comprehensive customer engagement programme designed to strengthen connections with existing and prospective customers. The initiative includes attractive ownership offers, enhanced after-sales benefits, and special experiences at dealerships nationwide.

The company highlighted that its legacy is rooted in a philosophy of human-centric mobility, with a focus on delivering comfort, practicality, and everyday usability. Over the decades, Citroën has introduced several iconic models and technological innovations that have helped shape the evolution of modern automobiles.

The anniversary celebrations also reflect Citroën’s continued commitment to the Indian market, where the brand has been steadily expanding its presence with a portfolio tailored to local customer needs. By combining its global heritage with contemporary mobility solutions, Citroën aims to reinforce its position as a distinctive automotive brand focused on innovation and customer satisfaction.

With the 108-year milestone, Citroën joins a select group of automotive manufacturers that have maintained a legacy spanning more than a century, while continuing to evolve through changing consumer preferences and technological advancements.