Gurugram, March 26, 2026: Samsung has expanded its mid-range smartphone lineup in India with the launch of the Galaxy A57 5G and Galaxy A37 5G, targeting young users seeking strong performance, AI-powered features, and enhanced durability.

The new Galaxy A series devices bring improvements in design, camera capabilities, battery life, and on-device AI, along with attractive launch offers.

Slimmer Design with Premium Durability

The Galaxy A57 5G introduces a refined design with an aluminium frame and a slim 6.9mm profile, making it the slimmest A-series device yet. Both smartphones feature:

• 120Hz refresh rate display (A57 5G) with Vision Booster and 1900 nits peak brightness
• Gorilla Glass Victus+ protection on front and back
• IP68 rating for water and dust resistance
• Up to 6 Android OS upgrades and 6 years of security updates

These upgrades ensure a premium feel while improving long-term durability and usability.

50MP Cameras with AI Editing Tools

Both the Galaxy A57 5G and Galaxy A37 5G are equipped with a 50MP main camera with OIS, designed for sharper low-light photography using enhanced ISP and Low Noise Mode.

Camera Setup:

• Galaxy A57 5G: 50MP main + 12MP ultra-wide + 5MP macro
• Galaxy A37 5G: 50MP main + 8MP ultra-wide + 5MP macro
• Front Camera: 12MP HDR on both devices

AI-powered features include:

• Best Face (select best expressions in group photos)
• Object Eraser (33% faster, works offline)

Performance Boost with Exynos Chipsets

Samsung Galaxy A57 5G is powered by the Exynos 1680 processor, delivering a 33% improvement in NPU performance for faster AI tasks.

Meanwhile, Samsung Galaxy A37 5G runs on the Exynos 1480 chipset, offering a 162% boost in NPU performance.

Both devices feature:

• LPDDR5X RAM
• UFS 3.1 storage
• Improved app load times and multitasking

The A57 5G also includes a larger vapor cooling chamber (13% bigger) for better thermal management during gaming and heavy usage.

Battery and Charging

Both smartphones pack a 5000mAh battery with up to 2 days of usage. With 45W fast charging, users can get up to 60% charge in just 30 minutes, making them ideal for heavy daily usage.

AI-Powered One UI 8.5 Experience

Running on One UI 8.5, the new Galaxy A series integrates AI tools such as:

• Samsung Bixby, Gemini, and Perplexity for smarter assistance
• Circle to Search with multi-object recognition
• Direct Voicemail (stored on device)
• Voice Transcription and real-time call transcription

These features enhance productivity, communication, and search capabilities directly on the device.

Security with Samsung Knox Vault

Both devices come equipped with Samsung Knox Vault, offering hardware-level protection for sensitive data along with real-time alerts against potential security threats.

Price, Availability and Offers in India

Samsung has confirmed that both smartphones will be available via retail stores, Samsung Exclusive Stores, Samsung.com, and leading online platforms.

Pricing:

• Galaxy A57 5G
  • 8GB + 256GB: ₹56,999
  • 12GB + 256GB: ₹62,499
• Galaxy A37 5G
  • 8GB + 128GB: ₹41,999
  • 8GB + 256GB: ₹47,499
  • 12GB + 256GB: ₹52,999

Launch Offers:

• ₹3,000 bank/UPI cashback
• 24-month zero-interest EMI (zero down payment)
• ₹3,000 upgrade bonus