Mumbai, India, July 1, 2026: TATA.ev, the electric mobility arm of Tata Motors, has officially launched the all-new Sierra.ev, marking the return of one of India’s most iconic SUVs in a fully electric avatar. Starting at an introductory ₹18.79 lakh (ex-showroom), the Sierra.ev combines premium design, advanced EV technology, intelligent connectivity, and all-wheel-drive capability to set a new benchmark in India’s fast-growing electric SUV segment.

Bookings for the Sierra.ev have opened immediately, while customer deliveries are scheduled to begin on July 15, 2026.

Tata Sierra Returns as a Premium Electric SUV

Reviving one of the most recognizable nameplates in Indian automotive history, Tata.ev has transformed the Sierra into a modern electric SUV designed for buyers seeking style, technology, performance, and everyday practicality.

The Sierra.ev is positioned as the company’s most technologically advanced SUV yet, offering a spacious cabin, immersive digital experiences, premium comfort, and genuine SUV capability while embracing zero-emission mobility.

The launch comes at a time when India’s electric vehicle market is witnessing rapid growth, driven by improving charging infrastructure, lower ownership costs, and increasing consumer confidence in EVs.

Tata Motors: Sierra.ev Will Drive the Next Phase of EV Adoption

Launching the Sierra.ev, Shailesh Chandra, Managing Director and CEO of Tata Motors Passenger Vehicles Ltd., said the new model carries forward the legacy of the original Sierra while redefining expectations for premium electric SUVs.

According to Chandra, the Sierra has always symbolized innovation and aspiration, and the new electric version combines long real-world driving range, strong performance, intelligent technology, luxurious comfort, and all-terrain capability into a single package.

He added that as electric vehicles become mainstream in India, desirability will become the key driver of adoption, with the Sierra.ev designed to make electric mobility more appealing while accelerating India’s transition toward cleaner transportation.

500+ km Real-World Range and Fast Charging

One of the Sierra.ev’s biggest highlights is its 75 kWh battery pack, which Tata claims delivers a real-world driving range of over 500 km (C75 cycle).

The SUV also supports ultra-fast DC charging, enabling approximately 263 km of range in just 15 minutes, while charging from 20% to 80% takes around 26 minutes under suitable conditions.

To further boost buyer confidence, Tata is offering a lifetime high-voltage battery warranty, reinforcing its commitment to long-term EV ownership.

The Sierra.ev also features:

• Vehicle-to-Load (V2L) functionality
• Vehicle-to-Vehicle (V2V) charging capability
• Intelligent EV Route Planner integrated with Android Auto
• DrivePay for in-car UPI payments and charging transactions
• 5G-enabled iRA.ev connected car platform with over 70 connected features
• Over-the-air software updates through Tata’s T.iDAL 2.0 architecture
• Level 2+ ADAS with 22 advanced safety and driver assistance features

Luxury Cabin with Triple-Screen Infotainment

Inside, the Sierra.ev introduces what Tata calls a “Luxury LifeSpace,” featuring one of the most advanced cabins in the segment.

The dashboard is dominated by a Horizon View triple-screen display, complemented by the Arcade.ev entertainment ecosystem.

Other premium features include:

• Dolby Atmos surround sound
• 12-speaker JBL Black premium audio system
• SonicShaft soundbar
• AirConsole in-car gaming using smartphones (an India-first)
• HypAR Head-Up Display with augmented reality visuals
• PanoraMax panoramic sunroof
• Powered front seats with thigh support extender
• Gesture-operated powered tailgate
• Best-in-segment 622-litre boot capacity
• Ultra Glide Suspension with Frequency Dependent Damping
• Digi Access and e-Valet with Auto Park Assist, remote parking and summon functions

AWD Performance and Off-Road Capability

Built on Tata’s latest Acti.ev+ Pure EV architecture, the Sierra.ev is engineered to deliver strong on-road performance alongside genuine off-road capability.

The flagship variant features a dual-motor Quad Wheel Drive (QWD) system producing 504 Nm of torque, enabling the SUV to accelerate from 0-100 km/h in approximately 5.8 seconds using Boost Mode.

To enhance versatility, Tata has equipped the Sierra.ev with:

• Six terrain modes (Snow, Mud, Sand, Rock Crawl, Custom and standard driving mode)
• On-demand all-wheel drive
• Off-road Assist for low-speed terrain control
• Approximately 205 mm ground clearance
• Over 50% restart gradability
• 540-degree HD surround-view camera
• Transparent Mode for improved visibility
• Adaptive front and rear turn cameras

These features position the Sierra.ev among the most capable electric SUVs currently available in India.

Seven Colour Options Available

The Sierra.ev will be offered in seven exterior colours:

• Pristine White
• Pure Grey
• Coorg Clouds
• Bengal Rouge
• Andaman Adventure
• Rishikesh Rapids (new)
• Nainital Nocturne (exclusive to the Empowered A QWD variant)