Blaupunkt Launches 32-Inch HD Ready QLED Smart TV with JioTele OS in India at ₹9,699

New compact smart TV offers QLED display, 36W speakers, AI-powered content discovery, and access to 400+ OTT apps

New Delhi, India: Blaupunkt, a global consumer electronics brand, has expanded its smart TV portfolio in India with the launch of a 32-inch HD Ready QLED Smart TV powered by JioTele OS, designed specifically for compact rooms and secondary viewing spaces.

Positioned to redefine the affordable TV segment, the new Blaupunkt model combines QLED technology, HDR support, and a sleek bezel-less design, delivering enhanced picture quality and modern aesthetics at a highly competitive price point.

Enhanced Visual Experience in a Compact Form

The 32-inch HD Ready QLED display offers 350 nits of brightness, ensuring sharp visuals, vivid colours, and improved contrast for an immersive viewing experience. With HDR capability and QLED colour reproduction, the TV transforms everyday content into a more cinematic experience, making it ideal for bedrooms, kitchens, and smaller living spaces.

Powerful Audio with Surround Sound

To complement the visuals, the TV features 36W Stereo Box Speakers paired with Surround Sound technology, delivering deep bass, clear vocals, and balanced sound output. Users can select from multiple sound modes — Standard, Sport, Movie, and Music — to optimise audio performance based on content type.

Smart Entertainment Powered by JioTele OS

Running on JioTele OS, the TV offers a clean, clutter-free interface optimised for Indian viewing habits. Through the Jio Store, users gain seamless access to 400+ OTT apps, 400+ live TV channels, and 300+ JioGames, ensuring a wide range of entertainment options for all age groups.

An AI-powered recommendation engine analyses viewing preferences, language choices, and regional tastes to curate a personalised watchlist, enabling faster and more intuitive content discovery.

Voice Control and Smooth Performance

The TV supports multilingual voice search in over 10 Indian languages, allowing users to find content quickly using the voice-enabled remote. Dedicated shortcut keys for Netflix, YouTube, JioCinema, and Hotstar provide instant access to popular platforms.

Under the hood, the TV is powered by an Amlogic processor, paired with 1GB RAM and 8GB internal storage, ensuring smooth navigation, fast app launches, and reliable multitasking.

Brand Perspective

Commenting on the launch, Avneet Singh Marwah, CEO, SPPL, the exclusive brand licensee of Blaupunkt in India, said, “Our aim with JioTele OS–powered TVs is to deliver a streamlined, content-forward interface aligned with Indian viewing preferences. The strong response to our larger screen models, combined with sustained demand for 32-inch TVs, encouraged us to extend JioTele OS to the price-sensitive segment and reach a wider audience.”