Toyota Kirloskar Motor Records Highest-Ever Annual Sales in 2025 with 19% Growth

Toyota Kirloskar Motor (TKM) closed Calendar Year 2025 on a historic high, recording its highest-ever annual sales of 3,88,801 units, registering a 19 per cent growth over 3,26,329 units sold in CY2024. The strong performance, supported by sustained momentum through December 2025, highlights Toyota’s continued focus on delivering high-quality, reliable and safe mobility solutions aligned with evolving customer expectations in India and overseas markets.

Strong Domestic and Export Performance

Of the total sales in 2025, 3,51,580 units were sold in the domestic market, reflecting a 17 per cent growth, while exports rose sharply by 42 per cent to 37,221 units, reinforcing Toyota Kirloskar Motor’s balanced growth strategy and expanding global footprint.

The positive trend continued in December 2025, with TKM recording total sales of 39,333 units, a 33 per cent year-on-year growth compared to 29,529 units in December 2024. Domestic sales stood at 34,157 units, while exports accounted for 5,176 units, underscoring consistent demand across markets.

Diverse Product Portfolio Drives Growth

A strong product mix across SUV, MPV and compact segments emerged as a key growth driver in 2025. Models such as the Innova Hycross, Fortuner, Urban Cruiser Hyryder, Hilux, Urban Cruiser Taisor and Glanza delivered robust performance throughout the year.

Toyota further enhanced its portfolio with the introduction of Land Cruiser 300, new GR-S and Legender MT grades, and multiple special editions including Hyryder Aero Edition, Innova Hycross Exclusive Edition, Fortuner Leader Edition, Camry Hybrid Sprint Edition, Hilux Black Edition, and new colour and Neo Drive variants across select models. These introductions helped boost customer engagement and showroom traction.

Safety, Technology and Ownership Experience

Toyota strengthened its all-around safety assurance by introducing six airbags as standard across all variants of the Rumion, while also standardising six airbags on the Glanza, Urban Cruiser Taisor and Urban Cruiser Hyryder. The Innova Hycross achieving a 5-star Bharat NCAP rating further reinforced customer trust.

The Urban Cruiser Hyryder saw enhancements in comfort and driving experience with the addition of a 6-speed automatic transmission (6AT) in the AWD variant and an electronic parking brake in Neo Drive AT variants.

Beyond products, expansion of Toyota Used Car Outlets (TUCO) and value-added services such as T CARE and T GLOSS contributed to a more seamless and hassle-free ownership experience, boosting customer confidence.

Youth-Centric Brand Engagement

In 2025, Toyota deepened its connection with younger audiences through unique and innovative marketing initiatives. The brand hosted Drum Tao, Japan’s globally acclaimed performance group and Toyota’s brand ambassador, as part of a 13-city India tour, celebrating the shared cultural heritage of India and Japan.

Toyota also unveiled the Toyota Experiential Museum (tem), a first-of-its-kind immersive lifestyle and cultural hub blending Japanese aesthetics with Indian philosophy. Additionally, recognising the rising popularity of anime among Gen Z and young millennials, Toyota participated in leading anime conventions across India, collaborating with iconic titles such as Shin-Chan, Mameshiba and Attack on Titan to deliver immersive brand experiences.

Leadership Commentary and Outlook

Commenting on the sustained performance, Mr. Varinder Wadhwa, Vice-President – Sales, Service, Used Car Business and Profit Enhancement, Toyota Kirloskar Motor, said, “Overall, 2025 has been a meaningful year for Toyota, marked by stronger customer acceptance across our products and services, both in domestic and export markets, resulting in a year-on-year growth of 19%.”

He added that progressive GST reforms, strategic product enhancements, new model variants and youth-focused brand initiatives have positioned Toyota strongly for continued momentum. Looking ahead, Toyota reaffirmed its commitment to decarbonisation through its multipathway approach, offering a wide range of technologies tailored to diverse customer needs.