Tata Sierra to Feature Dolby Atmos, Delivering Next-Generation In-Car Entertainment in India

Dolby Laboratories and Tata Motors Passenger Vehicles Ltd. (TMPVL) have announced that the all-new Tata Sierra will arrive equipped with Dolby Atmos — bringing a best-in-class, multidimensional audio experience to one of India’s most anticipated SUVs.

The integration marks a major leap forward in in-car entertainment for the Indian market, enhancing Sierra’s premium cabin with rich, spatial sound that surrounds listeners from all directions.

Immersive Sound Designed for the Modern Indian Driver

Dolby Atmos transforms car audio by allowing creators to place sounds with precision, moving them freely around the cabin for a heightened sense of depth, clarity and separation. In the new Tata Sierra, this means drivers and passengers can experience their favourite music, podcasts and audiobooks with unmatched realism.

The SUV comes equipped with a premium 12-speaker audio system, engineered to deliver a balanced, multi-layered soundscape for every occupant. Whether streaming music on Gaana or listening to audiobooks on Audible, Sierra owners will enjoy studio-grade quality tailored for every journey — from daily city drives to long road trips.

Executive Quotes

Karan Grover, Senior Director, Commercial Partnerships, IMEA, Dolby Laboratories, said:
“At Dolby, our mission is to elevate entertainment wherever it is experienced — at home, on the go, or on the road. By introducing Dolby Atmos to the all-new Tata Sierra, we are proud to extend next-generation in-car entertainment to more users in India.”

Mohan Savarkar, Chief Product Officer, Tata Motors Passenger Vehicles Ltd, added:
“The Sierra is one of India’s most eagerly awaited nameplates, and it was only fitting that a legend return with a legendary experience. Integrating Dolby Atmos brings a transformative dimension to in-car entertainment, perfectly matching the vehicle’s innovation, design and performance.”

A Tech-Forward SUV with Emotional Appeal

Crafted for those who view driving as more than transport, the Tata Sierra aims to deliver a refined, adventure-ready and connected driving experience. The integration of Dolby Atmos enhances this vision by adding emotional depth and premium audio quality to every trip.