Indus Appstore Partners with Motorola to Expand App Discovery Across India

Indus Appstore, India’s homegrown Android app marketplace, has announced a strategic partnership with Motorola, making the Indus Appstore available on Motorola devices across India. This collaboration aims to offer a personalised app discovery experience for Motorola users while extending the reach of the Made-in-India app ecosystem.

A Made-for-India App Ecosystem

The Indus Appstore is designed to cater specifically to Indian consumers, offering a culturally relevant and user-centric app experience. Available in 12 Indian languages plus English, the platform includes AI-powered voice search, allowing users to bypass typing complex vernacular text. Additionally, video previews provide a visual demonstration of an app’s functionality before download, helping users make informed choices.

Empowering Indian Developers

Indus Appstore is committed to creating a fair and competitive app ecosystem, providing Indian developers with an alternative platform to reach users and succeed globally. By reducing reliance on a single source of distribution, the partnership with Motorola amplifies opportunities for local developers, catalyzing growth in India’s app economy.

Leadership Insights

Priya M Narasimhan, Chief Business Officer, Indus Appstore, expressed enthusiasm about the partnership:

“We are delighted to partner with Motorola to offer an extended set of Indians seamless access to the Indus Appstore experience, reinforcing our commitment to serving the entire breadth of the Indian market. The app store truly embodies the Made-for-India spirit and is looking at an inflection point to revolutionise the Indian app economy.”

T M Narasimhan, Managing Director, Motorola Mobility India, added:

“At Motorola, we have always prioritised delivering a premium and locally relevant experience to our users in India, and Indus Appstore perfectly fits this vision. This partnership supports Indian developers by connecting them with the right users through Indus Appstore’s unique distribution model.”

Expanding Access and App Discovery

Through this collaboration, Motorola users in India can now enjoy easier access to regionally relevant apps while discovering new tools and services tailored to their preferences.