Porsche India Appoints Ashutosh Dixit as Brand Director, Strengthening Leadership for Growth

Mumbai, India, May 05, 2026: Porsche India, part of Škoda Auto Volkswagen India Private Limited, has announced the appointment of Ashutosh Dixit as Brand Director, Porsche India, effective immediately. The move underscores the luxury carmaker’s focus on expanding its footprint in the fast-growing Indian premium automotive market.

Dixit brings over 28 years of global automotive experience, including nearly two decades within the Volkswagen Group. His career spans leadership roles across India, China, and Europe, with deep expertise in strategy, sales operations, and brand development.

Prior to this appointment, Dixit served as Market Development Director at Porsche Middle East and Africa, where he played a key role in driving market-specific initiatives, including those aligned with India’s evolving luxury automotive landscape.

He succeeds Manolito Vujicic, who will be stepping down to pursue opportunities outside the Group. SAVWIPL acknowledged his contributions and leadership during his tenure.

Commenting on the appointment, Manfred Bräunl said Dixit’s strong understanding of both the Porsche brand and Indian market positions him well to lead the company into its next phase. He highlighted India as a strategically important market with significant growth potential for the brand.

Jan Bures added that Dixit’s cross-market leadership experience and strategic vision make him the ideal choice to drive Porsche India’s future growth. He emphasized the company’s commitment to strengthening customer engagement and achieving new milestones in India.

Strategic Focus on India’s Luxury Car Market

The appointment comes at a time when India’s premium and luxury car segment is witnessing steady growth, driven by rising affluence, evolving consumer preferences, and increased demand for high-performance vehicles. Porsche aims to capitalize on this momentum by strengthening its brand positioning and expanding its customer base in the country.