TGR Haas F1 Team Signs Multi-Year Licensing Deal with Memento Exclusives

October 8, 2026: TGR Haas F1 Team has announced a new multi-year global licensing partnership with Memento Exclusives, giving Formula 1 fans and collectors access to a range of officially licensed premium products celebrating the American Formula 1 team.

Under the agreement, Memento Exclusives will use its motorsport expertise to develop a collection of high-quality TGR Haas F1 Team products inspired by the team’s cars, technology and people. The range is designed to bring fans closer to the team through products created for display, collection and immersive fan engagement.

The partnership comes as TGR Haas F1 Team celebrates a decade competing in the Formula 1 World Championship, having made its debut in the sport in 2016.

TGR Haas F1 Team Products to Include Show Cars and Simulators

The new licensed collection will be available through F1 Authentics, the licensed Formula 1 retail and auction platform operated under licence by Memento Exclusives.

The range will include products based on the team’s current 2026 Formula 1 machinery, with fans able to purchase items including Show Cars, Advanced Motion Simulators, replica wheel rims, nose cones, front wings, rear wings, halos and headrests.

Memento Exclusives is a specialist in motorsport memorabilia and Show Cars, with the company developing products and experiences for fans, collectors, partners and brands around the world.

Based in the UK’s Motorsport Valley, the company has extensive experience translating the engineering and design of Formula 1 cars into collectible products and fan experiences.

Premium TGR Haas F1 Merchandise for Collectors

The collaboration is intended to give TGR Haas F1 Team’s growing global fanbase additional ways to connect with the team beyond the racetrack.

Memento Exclusives will work closely with TGR Haas F1 Team to develop products reflecting the team’s visual identity, engineering and position within Formula 1. The collection will combine the team’s identity and technical inspiration with Memento Exclusives’ design and manufacturing capabilities.

Barry Gough, Founder and CEO of Memento Exclusives, said the partnership provides an opportunity to create premium products that celebrate TGR Haas F1 Team and its international supporters.

“As a team with a distinctive identity, an ambitious outlook and an exciting combination of emerging talent and established experience behind the wheel, TGR Haas F1 Team has built a passionate following around the world,” said Gough.

“This multi-year agreement gives us a fantastic opportunity to use our expertise to create premium products that celebrate the team and bring its supporters closer to the action.”

Gough added that Memento Exclusives will work with the team to develop a collection reflecting its character, engineering and competitive spirit.

Haas F1 Team Targets Stronger Fan Connection

For TGR Haas F1 Team, the agreement forms part of its broader commercial strategy to create new opportunities for fans to engage with the team.

Mark Morrell, Marketing & Commercial Director at TGR Haas F1 Team, said the partnership would take the relationship between the team and its supporters beyond the racetrack.

“Creating meaningful opportunities for our fans to connect with TGR Haas F1 Team is an important part of our commercial strategy,” said Morrell.

He described Memento Exclusives as a strong partner for developing a premium product range that reflects the team’s identity and gives fans something special to own.

F1 Authentics to Offer TGR Haas Products

Further information on the TGR Haas F1 Team Show Cars, Advanced Motion Simulators and other officially licensed products will be announced through F1 Authentics, including details of individual products and their availability.

The partnership provides TGR Haas F1 Team with another avenue to strengthen its relationship with its global fanbase as it marks its 10th season in Formula 1.

For collectors, the range will offer the opportunity to own officially licensed products inspired directly by the team’s current Formula 1 machinery, including large-scale Show Cars and detailed replicas of key components such as wings, wheel rims, nose cones, halos and headrests.