Aston Martin Aramco F1 Team Extends Partnership with Memento Exclusives

Silverstone, UK – April 2026: The Aston Martin Aramco Formula One Team has announced a multi-year extension of its long-standing partnership with Memento Exclusives, a global leader in motorsport memorabilia, simulators, and show cars.

The renewed agreement will see Memento Exclusives continue to deliver premium fan engagement products and experiences through the official memorabilia platform F1 Authentics. The collaboration aims to expand the availability of high-quality, officially licensed items across multiple price points.

2026 Simulator Range Headlines New Offerings

A key highlight of the partnership extension is the 2026 Official Team Motion Simulator, designed and manufactured using real CAD data from Aston Martin’s Formula One car. Built near the team’s AMR Technology Campus, the simulator offers a fully immersive, championship-level driving experience.

New additions to the 2026 lineup include the “X range”, focused on delivering a pure driver-centric experience, and a wheelchair-accessible static simulator, broadening accessibility while maintaining professional-grade realism.

These simulators, finished in Aston Martin’s signature British racing green, aim to replicate the driving experience of F1 stars like Fernando Alonso and Lance Stroll.

Replica Cars and Pit-Stop Systems Expand Fan Engagement

Memento Exclusives will also continue as the official supplier of the 2026 AMR26 Replica Car, a limited-edition showpiece designed for events, partner activations, and VIP displays. Each replica emphasizes craftsmanship and technical accuracy, mirroring the real race car.

In a major addition for 2026, the partnership introduces a Pit-Stop System, featuring the front half of a show car. This interactive setup allows fans to simulate real-time pit crew challenges, enhancing hands-on engagement with the sport.

Leadership Commentary

Barry Gough, Founder and CEO of Memento Exclusives, highlighted the importance of the collaboration, stating that the extended agreement will unlock new ways for fans and partners to connect with the Aston Martin brand through simulators, replica cars, and interactive systems.

Matt Chapman, Head of Licensing and Merchandise at Aston Martin Aramco Formula One Team, added that the partnership reflects the team’s commitment to delivering innovative, high-quality fan experiences while expanding its licensed product portfolio.