Sony India Launches Second-Generation ULT POWER SOUND Series with Karan Aujla as Brand Ambassador

Sony India today unveiled its second-generation ULT POWER SOUND series, offering music lovers a dynamic lineup of wireless party speakers, portable Bluetooth speakers, and performance-ready wireless microphones. The new range includes ULT TOWER 9, ULT TOWER 9AC, ULT FIELD 5, ULT FIELD 3, and ULTMIC1, each designed to deliver immersive audio with Sony’s signature ULT button for deep, powerful bass.

The launch also marks the announcement of Punjabi music sensation Karan Aujla as the audio brand ambassador for the ULT range, aiming to connect strongly with India’s youth.

“We are committed to delivering innovative audio products that transform the listening experience. The ULT POWER SOUND series brings powerful bass and truly immersive sound to every listener,” said Sunil Nayyar, Managing Director, Sony India.

Karan Aujla added, “The ULT POWER SOUND range transforms the way music is experienced, delivering deep bass and crystal-clear sound—whether I’m travelling or at home.”

Key Products in the ULT POWER SOUND Series

1. ULT TOWER 9 & ULT TOWER 9AC – Designed to recreate live-venue energy at home, these speakers feature ULT POWER SOUND, dual bass modes (ULT1 & ULT2), 360° Party Sound, and 360° Party Light effects.

• ULT TOWER 9 offers 25-hour battery life with quick charging, portability via built-in handle and casters, water resistance, and a power bank function.
• ULT TOWER 9AC delivers the same sound performance in a plug-and-play format for continuous celebrations.

2. ULT FIELD 5 – A rugged, compact Bluetooth speaker with 25-hour battery life, IP67-rated water, dust, shock, and saltwater resistance, and a multi-way strap for portability.

3. ULT FIELD 3 – Portable, powerful, and water-resistant, offering 24-hour battery life with customizable sound via the 10 Band Custom Equalizer.

4. ULTMIC1 – A wireless microphone engineered for crystal-clear vocals with Duet Assist for balanced dual performances, 20-hour battery life, and quick charging.

Availability & Pricing in India

As a special launch offer, buyers of ULT TOWER 9 or ULT TOWER 9AC will receive a Sony Wireless MIC worth ₹19,990 at no extra cost.

The ULT POWER SOUND range is available across Sony Center & Sony Exclusive stores, ShopatSC.com, major electronics retailers, and leading e-commerce platforms.