Sony India Introduces Pink Colour Variant of LinkBuds Fit Noise-Cancelling Earbuds

New colour option expands Sony’s appeal among fashion-forward and young consumers

New Delhi, India: Sony India has announced the launch of a new Pink colour variant for its advanced noise-cancelling true wireless earbuds, LinkBuds Fit, further expanding its audio portfolio to cater to style-conscious and trend-driven consumers. With this addition, the Sony LinkBuds Fit are now available in Black, White, Green, and Pink, offering users more choice to match their personal style.

Designed for listeners who view gadgets as an extension of their personality, the vibrant pink shade adds a fresh and expressive dimension to Sony’s premium earbuds lineup, blending bold aesthetics with high-performance audio technology.

Flagship-Grade Noise Cancellation and Sound Performance

The Sony LinkBuds Fit are powered by the Integrated Processor V2, the same advanced processor used in Sony’s flagship WF-1000XM5 earbuds. This processor enables real-time, adaptive noise cancellation, intelligently adjusting to surrounding environments to reduce unwanted noise—whether in busy cafés, crowded commutes, or outdoor settings.

Complementing this is Sony’s best-in-class ambient sound mode, which automatically adapts to the user’s surroundings for enhanced situational awareness when needed.

Designed for All-Day Comfort and Secure Fit

Built for extended use, the LinkBuds Fit feature Air Fitting Supporters and soft ear tips that ensure a secure yet breathable fit. The uniquely designed fitting supporters include a soft, hollow tail to minimize ear pressure, while a firm, hooked attachment point helps prevent accidental dislodging—making them ideal for all-day wear.

AI-Enhanced Calls and Smart Controls

The earbuds also deliver AI-enhanced voice clarity for crystal-clear calls, even in noisy environments. Support for High-Resolution Audio ensures rich sound depth and clarity, elevating the overall listening experience.

Users benefit from intuitive features such as Quick Access, Auto Play, and Wide Area Tap, enabling effortless, touchless control. Additional personalization is available through Sony’s Sound Connect app, which offers enhanced sound tuning and customization options.

Targeting a Younger, Style-Driven Audience

With the introduction of the pink variant, Sony aims to strengthen its appeal among younger consumers seeking a balance of expressive design and premium performance. The new colour offers a playful yet refined alternative to traditional shades, reinforcing Sony’s focus on combining fashion with technology.

Pricing and Availability in India

The Sony LinkBuds Fit will be available in India starting 22 December 2025 across major online and offline retail platforms.

The earbuds will be sold via Amazon, Flipkart, www.ShopatSC.com, as well as select Sony Centre, Croma, and Reliance Retail outlets across the country.