Sony India Launches FE 100mm F2.8 Macro GM OSS Lens — A New Benchmark in Precision and Creativity

New Delhi, October 30, 2025 — Sony India today announced the launch of the FE 100mm F2.8 Macro GM OSS, the first medium telephoto macro lens in its acclaimed G Master™ series. Designed for α™ (Alpha™) E-mount cameras, this groundbreaking lens delivers 1.4x magnification, advanced Optical SteadyShot (OSS) image stabilization, and refined handling, setting a new standard for professional photographers and videographers seeking precision, clarity, and creative versatility.

Beyond Life-Size: 1.4x Magnification for Exceptional Detail

The FE 100mm F2.8 Macro GM OSS brings subjects to life with an impressive 1.4x maximum magnification, allowing creators to capture minute textures and intricate details often invisible to the naked eye.

From flowers and insects to product close-ups, this lens makes it possible to explore new perspectives in macro and fine-art photography. When paired with an optional teleconverter (sold separately), magnification can reach up to 2.8x, offering extraordinary close-up performance from a comfortable working distance—ideal for shooting delicate or reflective subjects.

State-of-the-Art Optical and Mechanical Design

Built with Sony’s most advanced optical engineering, the lens incorporates two XA (extreme aspherical) and two ED (Extra-low Dispersion) glass elements, ensuring superior resolution and contrast across the frame while effectively minimizing chromatic aberrations.

The lens introduces three intuitive focus controls tailored for macro precision:

• Full-time DMF switch – Enables manual focus override even in autofocus mode.
• Focus Mode switch – Allows instant toggling between AF and MF.
• Sliding Focus Ring – Offers direct distance and magnification control in full manual focus mode.

Powered by four XD (extreme dynamic) linear motors, autofocus is now up to 1.9x faster than previous models, ensuring accurate and near-silent focusing performance—perfect for both still and video shooting. A dedicated aperture ring further enhances user control for smooth and responsive exposure adjustments.

Signature G Master Image Quality

The 11-blade circular aperture produces Sony’s signature creamy bokeh, delivering exquisite background separation with stunning visual depth. Carefully optimized spherical aberration ensures a natural balance between sharpness and smooth blur, while Sony’s Nano AR Coating II suppresses lens flare and ghosting, even under challenging lighting conditions.

In addition, the lens features a built-in Optical SteadyShot (OSS) system tuned for macro photography, effectively countering angular, vertical, and horizontal camera shake. This ensures crystal-clear handheld shots—even at high magnification levels.

Price and Availability in India

The Sony FE 100mm F2.8 Macro GM OSS lens will be available across Sony Authorised Retail Outlets, Sony Camera Lounge, Alpha Flagship Stores, Sony Centers, ShopatSC.com, and major online platforms including Amazon and Flipkart starting November 1, 2025.

A New Era of Macro Creativity

With its combination of class-leading magnification, lightning-fast autofocus, and breathtaking G Master image quality, the FE 100mm F2.8 Macro GM OSS is built to empower professionals and enthusiasts to capture the world in extraordinary detail.

For more details, visit www.sony.co.in.