ASUS India Launches ROG Xbox Ally and ROG Xbox Ally X — Redefining the Future of Handheld Gaming

New Delhi, October 7, 2025: ASUS India Republic of Gamers (ROG) today announced the arrival of the highly anticipated ROG Xbox Ally and ROG Xbox Ally X, marking a new era of handheld gaming innovation in India. Co-designed with Xbox, the new ROG Ally series brings console-grade gaming performance to a portable form factor powered by the latest AMD Ryzen™ Z2 Series processors.

The ROG Xbox Ally and ROG Xbox Ally X will be available at starting prices of ₹69,990 and ₹1,14,990 respectively. Pre-orders open from October 7, 2:00 PM to October 16 (late evening) on multiple platforms, including ASUS & ROG Exclusive Stores, ASUS eShop, Amazon, Vijay Sales, and authorized ASUS partners. Retail availability begins October 16, 2025 (late evening).

💥 Pre-Order Offers Starting at Just ₹499

Gamers pre-ordering the new ROG Xbox Ally series can unlock exclusive rewards:

• ₹499 for ROG Ally X
• ₹1499 for ROG Ally

Steps to claim:

1. Pre-order the ROG Xbox Ally / Ally X between Oct 7 (2:00 PM) and Oct 16 (late evening) from authorized platforms.
2. Visit the ASUS website during the same period to generate your Coupon Code.
3. Receive the code via registered email.
4. After product delivery, visit asuspromo.in to redeem within 20 days of purchase.

⚙️ Next-Gen Performance in Your Hands

Arnold Su, Vice President, Consumer and Gaming PC, ASUS India, said:

“With the ROG Xbox Ally series, we’re bringing the power of next-generation computing and AI acceleration into the hands of gamers. Designed for performance and crafted for those who dare, the ROG Xbox Ally lineup sets a new benchmark for handheld gaming experiences in India.”

🎮 ROG Xbox Ally X — AI-Powered Gaming Beast

• Processor: AMD Ryzen™ AI Z2 Extreme
• Battery: Massive 80Wh for extended playtime
• Memory & Storage: 24GB LPDDR5X RAM, 1TB PCIe SSD
• Display: 7-inch Full HD (1080p) IPS, 120Hz refresh rate, AMD FreeSync™ Premium, Gorilla® Glass Victus®
• Price: ₹1,14,990

🎮 ROG Xbox Ally — Portable Powerhouse for Every Gamer

• Processor: AMD Ryzen™ Z2 A
• Battery: 60Wh
• Memory & Storage: 16GB LPDDR5X RAM, 512GB SSD
• Display: 7-inch FHD 120Hz panel with Gorilla® Glass Victus®
• Price: ₹69,990

Both models come with Windows 11, enabling gamers to play PC and Xbox titles seamlessly. Radeon’s latest technologies — FSR, RSR, and AFMF — ensure smoother visuals and enhanced frame generation.

🕹️ Designed for Gamers, Built for Life

Inspired by the Xbox Wireless Controller, the ROG Xbox Ally series features:

• Contoured grips and customizable buttons
• Hall Effect analog triggers
• HD haptics for immersive feedback
• Up to 24GB LPDDR5X memory
• WiFi 6E connectivity for ultra-fast online play

Weighing under 720 grams, both handhelds offer ergonomic comfort, portability, and power — ideal for gaming anywhere, anytime.

🛒 Price and Availability Summary

Pre-Order Period: October 7 (2:00 PM) – October 16 (late evening)
Availability: October 16, 2025 (late evening)

🔗 Buy Online:

• ROG Xbox Ally – in.store.asus.com/rog-xbox-ally