New Delhi, September 19, 2025 – Royal Enfield, the global leader in the mid-size motorcycle segment, today announced a strategic partnership with Flipkart, India’s leading homegrown e-commerce marketplace. This collaboration brings the brand’s entire 350cc motorcycle range to an online platform for the first time, offering customers unmatched convenience and flexible payment options.

Royal Enfield 350cc Range Now on Flipkart

Starting September 22, 2025, enthusiasts can purchase Royal Enfield’s complete 350cc portfolio directly from Flipkart. The lineup includes:

• Bullet 350
• Classic 350
• Hunter 350
• Goan Classic 350
• Meteor 350

Initially, the online availability will be rolled out in five major cities — Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai. Deliveries and after-sales services will be fulfilled by authorised Royal Enfield dealer partners, ensuring the signature personal handover experience remains intact.

Added Benefits for Online Buyers

Customers purchasing through Flipkart will also enjoy full GST benefits, starting from September 22. The partnership is designed to meet the needs of digital-first buyers, offering them a smooth and flexible way to own a Royal Enfield motorcycle with just a click.

Leadership Speaks

Commenting on the launch, B. Govindarajan, Managing Director – Eicher Motors Ltd. & CEO – Royal Enfield, said:

“At Royal Enfield, our mission has always been to make the pure motorcycling experience accessible to more riders. Partnering with Flipkart allows us to meet today’s digital-first customers with a simple, convenient way to explore and purchase their motorcycles online. While the platform makes access seamless, our authorised dealer partners ensure that the final delivery remains personal, authentic, and true to Royal Enfield.”

A Step Towards Accessibility

The move signifies Royal Enfield’s ongoing commitment to expanding accessibility and enhancing the customer journey through digital innovation. With more cities to be added soon, this initiative aims to make the joy of owning a Royal Enfield motorcycle more inclusive than ever.