New Delhi, September 10, 2025 – Croma has announced the arrival of Apple’s much-anticipated iPhone 17 lineup in India. Customers can now pre-book the all-new iPhone 17, ultra-thin iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max, alongside Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3, across its 574 stores in 206 cities and on croma.com.

Apple iPhone 17 Lineup: Design, Display, and Performance Upgrades

The iPhone 17 brings Apple’s latest innovations at a starting price of ₹82,900. It debuts a 6.3-inch Super Retina XDR display with ProMotion, making it the first non-Pro iPhone to feature high refresh rates. With 256GB starting storage, 10-minute fast charging for up to 8 hours of playback, and a new 48MP Fusion camera system, the iPhone 17 sets a new standard for mainstream models.

The iPhone Air (₹1,19,900) stands out with its ultra-thin profile, while the iPhone 17 Pro (₹1,34,900) and iPhone 17 Pro Max (₹1,49,900) pack A19 Pro chips, redesigned horizontal camera layout, thermal efficiency upgrades, and professional-grade display enhancements for creators and power users.

Apple Watch Series 11, Ultra 3, SE 3: Smarter Health and Connectivity

Alongside iPhones, Apple’s latest wearables are also available for pre-booking:

• Apple Watch Series 11 (₹46,900) introduces hypertension notifications, Sleep Score, 5G connectivity, brighter display, and Apple Intelligence features like Workout Buddy and Live Translation.
• Apple Watch Ultra 3 (₹89,900) is built for adventurers with satellite emergency messaging, the largest Apple Watch display, 72-hour low-power mode, and navigation-focused upgrades.
• Apple Watch SE 3 (₹25,900) now comes with the S10 chip, Always-On display, 5G, and advanced health monitoring tools.

AirPods Pro 3: Smarter Audio with Apple Intelligence

Priced at ₹25,900, the AirPods Pro 3 feature advanced Active Noise Cancellation, heart-rate monitoring, multiport acoustic architecture, Live Translation, longer battery life, and IP57 water/dust resistance.

Pre-Booking and Availability in India

• iPhone 17 series pre-orders: Begin September 12 at 5:30 PM | Available from September 19 at 8:00 AM
• Apple Watch and AirPods Pro 3 pre-orders: Begin September 10 at 10:00 AM | Available from September 19 at 8:00 AM

Pre-Booking Amounts (in-store only):

• iPhone 17, iPhone Air, Watch Series 11, Ultra 3, SE 3, AirPods Pro 3: ₹2,000
• iPhone 17 Pro & iPhone 17 Pro Max: ₹17,000

For detailed pricing, availability, and offers, customers can visit their nearest Croma store or log on to www.croma.com.