Maruti Suzuki True Value Celebrates 25 Years with 65 Lakh Customers

New Delhi, India, October 16, 2026: Maruti Suzuki India Limited has marked 25 years of its pre-owned car business, Maruti Suzuki True Value (MSTV), with over 65 lakh customers since its launch in 2001. The milestone highlights the brand’s focus on transparent transactions, certified vehicle quality and accessible pre-owned car ownership in India.

Established to bring an organised framework to India’s pre-owned car market, True Value has evolved with changing customer expectations. The platform combines structured vehicle evaluation, certification, warranty support and documentation verification to offer buyers greater confidence when purchasing used cars.

Over the years, Maruti Suzuki True Value has developed a nationwide network of 662 outlets across 338 cities, creating an integrated ecosystem for pre-owned car buyers and sellers. The company has also upgraded its retail experience with digital integration and showroom-style facilities designed to offer customers an experience comparable to buying a new car.

Maruti Suzuki True Value Focuses on Trust and Transparency

Commenting on the milestone, Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said True Value has worked over the past 25 years to make pre-owned car ownership more trusted, transparent and accessible.

He highlighted the brand’s evolution into a comprehensive pre-owned car ecosystem, supported by its extensive retail network, assured vehicle quality and technology-enabled customer experiences. Banerjee also noted the growing presence of young, first-time buyers among True Value customers as pre-owned cars gain traction with aspirational consumers.

Maruti Suzuki True Value’s processes include systematic vehicle evaluation and certification, along with checks on documentation and service history. Warranty support further strengthens customer assurance, helping buyers make more informed decisions when purchasing a pre-owned vehicle.

Digital Financing Supports Pre-Owned Car Buyers

Financing has become an increasingly important factor in pre-owned car ownership, with a growing number of True Value purchases being financed. To address this demand, Maruti Suzuki offers customers access to financing options through its Maruti Suzuki Smart Finance platform.

The end-to-end digital platform connects buyers with financing solutions from leading public and private sector banks, as well as non-banking financial companies (NBFCs). By bringing financing options together with certified vehicle quality and transparent processes, Maruti Suzuki aims to simplify the purchase journey.

With 25 years of operations, more than 65 lakh customers and a presence across 338 cities, Maruti Suzuki True Value continues to strengthen its position in India’s organised pre-owned car market. Its focus on quality assurance, digital retail and customer-centric services reflects the growing importance of trust and convenience in the used-car buying experience.