VIDA Brings Back ‘Ghar Ghar EVOOTER’ and ‘VIDA VAKA VOOM’ for Festive Season

New Delhi, India, October 9, 2026: VIDA, powered by Hero MotoCorp, has reunited Anil Kapoor and Ranbir Kapoor for its festive campaign, bringing back its popular ‘Ghar Ghar EVOOTER’ and ‘VIDA VAKA VOOM’ brand properties. The campaign builds on the electric scooter brand’s established communication, combining familiar characters and high-energy storytelling with the spirit of India’s festive season.

Launched on October 9, 2026, the campaign extends VIDA’s EVOOTER narrative into one of the country’s biggest festive and vehicle-buying periods. Centred on the message ‘Ghar Ghar Tyohar, Ghar Ghar EVOOTER’, the campaign positions the electric scooter as part of festive celebrations, family gatherings and everyday mobility.

Anil Kapoor and Ranbir Kapoor Reunite for VIDA Festive Campaign

The latest campaign brings Anil Kapoor and Ranbir Kapoor back into their familiar VIDA roles, building on the on-screen chemistry established around the launch of the VIDA EVOOTER VX2 in July 2025.

The festive film retains the playful interactions and distinctive energy associated with the duo while introducing a fresh cultural setting. Rather than focusing solely on the product, the campaign places the EVOOTER within the broader experience of the festive season, highlighting how mobility connects people, celebrations and everyday activities.

By revisiting its established characters and creative properties, VIDA aims to build on existing consumer familiarity while strengthening the brand’s presence during a key purchase window for two-wheelers.

VIDA Targets Festive Electric Scooter Buyers

According to Siddhant Vora, Brand Lead, VIDA, the festive season represents an important period for mobility, as consumer travel and purchase decisions typically increase.

“The festive season represents a high-intent period for mobility where consumer travel and purchase decisions naturally peak,” Vora said, explaining that the brand is using the established equity of Anil Kapoor and Ranbir Kapoor to expand the ‘Ghar Ghar EVOOTER’ platform into a broader cultural narrative.

He added that the campaign aims to retain the recognisable ‘VIDA VAKA VOOM’ energy while driving consumer engagement and brand recall during India’s festive celebrations and buying season.

The strategy combines the familiarity of the celebrity-led campaign with a festive message designed to connect with a wider audience. The return of both brand properties also gives VIDA continuity in its marketing approach while allowing it to introduce new stories around its electric scooter range.

Removable Battery, Range and Charging to Feature in Campaign

Beyond the festive storytelling, VIDA plans to highlight key product attributes across a lineup of campaign films. These include the removable battery, driving range and ease of charging offered by its EVOOTER range.

The films will integrate these features into lifestyle-led narratives, positioning VIDA electric scooters as a stylish mobility option for consumers during the festive season.

By combining product messaging with familiar characters and culturally relevant storytelling, the campaign seeks to communicate the practical benefits of electric two-wheelers without losing the entertainment-driven identity of the brand.

Watch the VIDA Festive Campaign Film

The festive campaign film, featuring Ranbir Kapoor and Anil Kapoor, is available on YouTube.

Watch here: Festivities Begin with VIDA EVOOTER | Ranbir Kapoor | Anil Kapoor

With the return of ‘Ghar Ghar EVOOTER’ and ‘VIDA VAKA VOOM’, Hero MotoCorp’s electric mobility brand is looking to build stronger consumer engagement during the festive buying season. The campaign combines celebrity appeal, festive storytelling and product-focused communication to reinforce VIDA’s positioning in India’s electric two-wheeler market.