Tata Motors Unveils All-New Adventure X Persona for Harrier and Safari SUVs

Tata Motors has launched the All-New Adventure X Persona for its flagship SUVs — the Tata Harrier and Tata Safari. This latest persona combines rugged styling with advanced features, delivering an exciting new adventure-ready variant designed for those who crave bold journeys.

At an introductory price of ₹18.99 lakh for the Harrier Adventure X and ₹19.99 lakh for the Safari Adventure X+, this new offering brings enhanced performance, robust capability, and tech-rich features to elevate the SUV experience.

The Adventure X Persona stands out with its striking presence, outdoor-centric enhancements, and feature-packed interiors — making it the ideal companion for thrill-seekers and off-road explorers.

Tata Motors continues to redefine the SUV segment in India, offering greater value and lifestyle appeal with every new launch. With the Adventure X, the company expands its legacy of building tough, capable, and desirable vehicles for Indian terrains and aspirations.