Bengaluru, India, August 3, 2026: Hero MotoCorp has announced a major acceleration of its premium mobility strategy, reinforcing its focus on high-growth motorcycle and scooter segments through dedicated leadership, an expanded product portfolio, exclusive retail experiences and strategic global partnerships.

As part of the initiative, the world’s largest manufacturer of motorcycles and scooters has appointed Anuj Dua as Chief Business Officer – Premium Segment, who will spearhead the company’s premiumisation strategy across products, retail, customer engagement and brand development.

Hero MotoCorp Names Anuj Dua as Chief Business Officer – Premium Segment

Hero MotoCorp said Anuj Dua brings extensive industry experience, having held leadership roles at Hero MotoCorp, Royal Enfield and Bajaj Auto.

In his new role, Dua will lead the company’s premium business by driving:

• Expansion of the premium motorcycle and scooter portfolio
• Strategic partnerships
• Exclusive Hero Premia retail experiences
• Community engagement through riding events
• Lifestyle merchandise initiatives
• Performance-focused customer experiences

The appointment underlines Hero MotoCorp’s intent to make premium motorcycles and scooters a key growth pillar for the company.

Hero MotoCorp Expands Premium Portfolio

During FY2025-26, Hero MotoCorp strengthened its premium lineup with several new launches across motorcycles and scooters, including:

• Hero Glamour X
• Hero Xtreme 125R
• Hero Xtreme 250R
• Hero Xoom 160
• Hero XPulse 210
• Harley-Davidson X440 T

The expanded portfolio caters to customers across commuter, adventure touring, performance and lifestyle motorcycle segments.

Hero Premia Network Crosses 130 Stores

Supporting its premium growth ambitions, Hero MotoCorp has expanded its Hero Premia retail and service network to more than 130 outlets across India.

The company said the exclusive premium dealerships are designed to provide a differentiated purchase and ownership experience through:

• Dedicated premium sales consultants
• Personalised after-sales support
• Enhanced customer engagement
• Premium retail ambience

The Hero Premia network is expected to play a key role in strengthening the company’s presence in India’s fast-growing premium two-wheeler market.

Pawan Munjal on Hero MotoCorp’s Premium Vision

Commenting on the strategy, Dr. Pawan Munjal, Executive Chairman, Hero MotoCorp, said the global mobility industry is witnessing a transformation driven by rising consumer aspirations for premium products and experiences.

He said Hero MotoCorp’s strategy combines innovation, design excellence, performance engineering and deeper customer engagement while strengthening its position as a globally admired mobility brand proudly made in India.

Neemrana ‘Garden Factory’ to Drive Premium Manufacturing

Hero MotoCorp highlighted its advanced Garden Factory at Neemrana, Rajasthan, as the technological backbone of its premium mobility strategy.

The manufacturing facility combines:

• Automated production systems
• Digital quality control
• Sustainable manufacturing practices
• Precision engineering

The company plans to progressively expand these manufacturing capabilities across its production network.

Connected Technology and OTA Updates

Hero MotoCorp also announced that it is progressively integrating advanced digital technologies across its premium range.

Future premium motorcycles and scooters will feature:

• Connected technologies
• Intelligent rider interfaces
• Advanced electronic architecture
• Over-the-Air (OTA) software updates
• Next-generation rider assistance systems

The company said these technologies are aimed at delivering safer, smarter and continuously evolving mobility experiences.

Hero MotoSports to Support Product Development

Hero MotoCorp added that Hero MotoSports will continue to play an important role in developing future premium products.

Technologies and learnings from motorsport competition are being incorporated into production motorcycles through improvements in:

• Chassis dynamics
• Electronic rider aids
• Powertrain performance
• Vehicle durability