Jeep Celebrates 85 Years of Global Heritage, Brings ‘Duck Duck Jeep’ Community Movement to India

Pune, India, July 15, 2026: Jeep has marked its 85th anniversary by celebrating its legacy of freedom, adventure and off-road capability while introducing the globally popular ‘Duck Duck Jeep’ community movement in India. The milestone also comes with special anniversary offers across sales, aftersales and merchandise for customers throughout the month.

The iconic SUV brand, which traces its origins to the legendary 1941 Willys, has spent over eight decades shaping the global automotive landscape. From pioneering four-wheel-drive utility vehicles to helping define the modern SUV segment with models such as the Jeep Wagoneer, the brand has become synonymous with rugged capability, distinctive styling and adventure.

In India, Jeep has strengthened its presence in the premium SUV segment since its return in 2016. Its current lineup, including the Jeep Compass, Jeep Meridian, Jeep Wrangler and Jeep Grand Cherokee, has built a loyal customer base seeking premium SUVs with genuine off-road credentials.

Jeep Brings ‘Duck Duck Jeep’ Tradition to India

As part of its 85th anniversary celebrations, Jeep India has officially launched the ‘Duck Duck Jeep’ movement for Indian customers. The global initiative encourages Jeep owners to place a rubber duck along with a friendly note on another Jeep vehicle as a gesture of appreciation and camaraderie.

The movement began in 2020 as a spontaneous act of kindness among Jeep enthusiasts and has since grown into a worldwide community tradition, strengthening the bond between Jeep owners across different countries.

By introducing the initiative in India, Jeep aims to further nurture its growing owner community through shared experiences and a spirit of adventure.

Jeep India Highlights Growing Community

Jeep has also emphasized the importance of customer engagement through off-road events, experiential drives and owner meet-ups that celebrate exploration and outdoor adventures.

Speaking on the occasion, Shailesh Hazela, CEO and Managing Director of Stellantis India, said the brand has continued to set benchmarks in capability since introducing the Willys in the 1940s.

He added that India has become an increasingly important market for Jeep, supported by the company’s local manufacturing operations and exports, making the country a strategic part of Jeep’s global footprint.

Special 85th Anniversary Offers

To commemorate the milestone, Jeep India is offering exclusive 85th anniversary benefits across vehicle sales, aftersales services and official merchandise through the month. Customers can avail the offers via Jeep India’s official website and authorized dealerships nationwide.

Jeep Looks to the Future

As Jeep celebrates 85 years of heritage, the company says it remains committed to advancing innovation, sustainability and authentic SUV capability while preserving the values of freedom and adventure that have defined the brand since 1941.

With the introduction of the Duck Duck Jeep movement in India and a growing community of enthusiasts, Jeep aims to strengthen customer engagement while continuing its legacy in the premium SUV market.