Samsung Launches ‘Galaxy Forever’ in India; Enables 50% Upfront Discount on Galaxy S26 Series

Gurugram, March 19, 2026: Samsung has introduced a new smartphone ownership model in India called Galaxy Forever, aimed at making its flagship devices more accessible through flexible payment and upgrade options.

The programme allows customers to own premium devices like the Samsung Galaxy S26 Ultra and Samsung Galaxy S26 Plus by paying only 50% of the device cost upfront, with the remaining amount deferred through no-cost EMI options.

50% Upfront Cost with Assured Buyback

Galaxy Forever is designed to reduce the upfront cost barrier for flagship smartphones. Customers can effectively use a Galaxy S26 series device for one year by paying half the price in 12 no-cost EMIs via credit card or Samsung Finance+.

After 12 months, users have the flexibility to:

• Return the device and receive a 50% assured buyback
• Upgrade to a new Galaxy flagship
• Retain the device by paying the remaining 50% via additional EMIs

The programme includes a no-questions-asked return policy, enhancing customer convenience.

Samsung Care+ Protection Included

As part of the Galaxy Forever plan, customers also receive Samsung Care+ worth ₹13,999 for 13 months. This includes:

• Accidental damage protection
• Liquid damage coverage
• Zero deductibles

This ensures complete peace of mind during the ownership period.

Pricing and Monthly Payment Details

Under the Galaxy Forever programme, monthly costs are structured as follows:

• Galaxy S26 Ultra (₹1,39,999)
  • Device EMI: ₹5,833.29
  • Programme fee: ₹749.92
  • Total monthly payable: ₹6,583.21
• Galaxy S26 Plus (₹1,19,999)
  • Device EMI: ₹4,999.96
  • Programme fee: ₹749.92
  • Total monthly payable: ₹5,749.88

The programme fee remains fixed at ₹749.92 per month for one year.

Flexible Financing and Accessibility

Samsung has partnered with Servify and DMI Finance to enable seamless device returns, upgrades, and settlements.

Customers can choose between:

• Samsung Finance+ for easy credit with minimal documentation
• Credit card no-cost EMI options

The programme is available on Samsung’s official website and across 1,500+ Samsung Experience Stores nationwide.

Extended Benefits for Students and Corporates

Samsung has also expanded Galaxy Forever to include corporate employees and students through its Corporate+ and Student+ platforms. This initiative aims to make flagship Galaxy devices more accessible to India’s young professionals and student community.

Official Statement

Sumit Walia, Vice President and Head of D2C Business & Corporate Marketing at Samsung India, stated that Galaxy Forever reflects the company’s commitment to innovation not only in technology but also in how consumers own and upgrade devices.