GOBOULT Launches Tenet, India’s First Brutalist-Design TWS, Marking a New Era in Premium-Affordable Audio

New Delhi, India: GOBOULT, one of India’s fastest-growing audio and wearable brands, has announced the launch of Tenet, its first 100 per cent designed-in-India true wireless stereo (TWS) earbuds, built around a bold brutalist design philosophy. The launch marks a first-of-its-kind moment for both GOBOULT and the Indian audio market, signalling a shift towards more original, design-led innovation in the premium-affordable segment.

At a time when the TWS category is dominated by safe silhouettes and incremental design updates, GOBOULT Tenet introduces a distinctly different form factor. Featuring a flat-top case, bold geometric lines, and striking colour blocking, Tenet blends retro-futurism with brutalist aesthetics, prioritising functional minimalism, precision ergonomics, and a strong visual identity.

The design of Tenet is supported by a data-led approach to form and comfort. GOBOULT utilised LiDAR scanning of thousands of ear inlets to engineer a more precise and secure in-ear fit aimed at all-day comfort. Complementing this is the brand’s TriArc case design, where a distinctive triangular cut enables the housing of a larger high-capacity battery within a compact footprint.

Tenet has been entirely conceptualised and designed in India by GOBOULT’s in-house teams, with close attention to how the product looks, feels, and integrates into everyday lifestyles. The launch reflects evolving consumer expectations in India’s TWS market, where users increasingly prioritise superior sound quality, extended battery life, and refined design language.

The introduction of Tenet aligns with GOBOULT’s premiumisation roadmap, announced during its 2025 rebrand and backed by a ₹25 crore investment in research, development, and design innovation.

Commenting on the launch, Varun Gupta, Co-founder of GOBOULT, said the company made a conscious decision to move away from familiar TWS design cues. He noted that Tenet is India’s first TWS built on a brutalist design philosophy, requiring the team to rethink form, fit, and detailing from the ground up. According to him, Tenet reflects GOBOULT’s belief that everyday technology should feel like a natural extension of personal style.

Tenet: The New Shape of Sound

Tenet introduces a first-of-its-kind brutalist design in the Indian TWS category, addressing growing consumer fatigue with uniform, look-alike earbuds. Its flat-top RetroMatrix case combines bold geometry with retro-tech detailing, integrated micro-labels, rubber-matte tactility, and expressive colour blocking. Neon accents and a functional LED indicator system further enhance usability and visual clarity.

The TriArc slot design allows for a larger battery, delivering up to 75 hours of total playtime, while precision ergonomics and a custom-moulded audio shell ensure a stable, comfortable fit that enhances acoustic performance.

Key Specifications:

• Up to 75 hours total playtime
• 13mm dynamic drivers
• Quad-mic ENC for clearer voice calls
• Ultra-low latency gaming mode
• Dual device connectivity
• Fast charging support
• App-based controls and customisation

The GOBOULT Tenet is priced at ₹1,299 (launch price), with a Market Operating Price (MOP) of ₹1,499 and an MRP of ₹5,499. It will be available in Midnight Blue, Turbo Orange, Solar Yellow, and Neon Lime colour options.

Tenet will go on sale starting January 2026 via GOBOULT’s official website and major online marketplaces, including Amazon, Flipkart, and Myntra.