GOBOULT Expands Into Premium-Value Smartwatch Segment With Four New Launches: Saber, Alora, Tuff Hawk & Tuff Rivet

GOBOULT (formerly BOULT) has officially announced its entry into the premium-value smartwatch segment with the launch of Saber, Alora, Tuff Hawk, and Tuff Rivet—marking the brand’s biggest product expansion since its major refresh earlier this year. The move strengthens GOBOULT’s strategy to establish itself as a key player in India’s fast-evolving “affordable luxury” tech category.

Despite the overall smartwatch market showing signs of slowdown, GOBOULT continues to accelerate, recording 49.6% YoY growth in its smartwatch division. The company expects smartwatches to contribute nearly 30% of total revenue within the next 12–18 months, supported by a 20–25% market share target by FY26 and an anticipated 10% jump in ASP due to its new, more premium portfolio.

Premium-Value Smartwatch Demand Rising in India

According to GOBOULT, the broader category decline is concentrated in the sub-₹2,000 low-end segment, where products lack meaningful innovation and durability. Meanwhile, demand in the ₹3,000–₹6,000 premium-value segment is rising sharply as consumers seek better build quality, refined aesthetics, accurate health tracking, and reliable performance.

Varun Gupta, Co-founder of GOBOULT, said:
“Smartwatches are not slowing down—low-end smartwatches are. Users want better design, premium materials, accuracy, stability, and products that feel crafted instead of cluttered. We are committed to meaningful innovation and elevating our premium footprint to match rising consumer expectations.”

GOBOULT’s New Smartwatch Lineup: Designed for a Higher Standard

Saber – Premium Craftsmanship With Commanding Design

MOP: ₹2,499–₹2,799 | MRP: ₹8,999
Colours: Blue (silicone), Metal Black, Titanium

Saber leads GOBOULT’s premium-value push with a metal body, refined detailing, and a rotating functional bezel for mechanical precision.

Key Features:

• 1.43″ AMOLED display, 700 nits brightness
• Always-On Display
• 100-minute fast charging
• Full health suite: HR, SpO₂, BP, sleep, stress & menstrual tracking
• 200+ watch faces
• 120+ sports modes

Alora – GOBOULT’s First Premium Smartwatch for Women

Special Launch Price: ₹2,499 | MRP: ₹7,999
Colours: Silver, Rose Gold, Red Wine

Alora introduces GOBOULT’s first dedicated women-centric luxury design with a diamond-cut metal bezel, polished stainless-steel finish, and lightweight form factor.

Key Features:

• 1.19″ AMOLED display, 800 nits brightness
• Always-On Display
• Diamond-cut bezel with working crown
• 135-minute fast charging
• 150+ cloud watch faces with customization

Tuff Series – Hawk & Rivet: Rugged Power Meets Everyday Utility

Tuff Hawk

Launch Price: ₹1,299 | MRP: ₹6,999
Colours: Black, Saffron, Sandstone, Green, Forest Green

Built for active lifestyles, Tuff Hawk brings rugged design with essential everyday functionality.

Key Features:

• Sporty, shock-resistant build
• Working crown + Quick Access Torch
• Full health suite
• 120+ sports modes
• Up to 7-day battery life
• IP68 water resistance

Tuff Rivet

Launch Price: ₹1,299 | MRP: ₹5,999
Colours: Jet Black, Rock Beige, Forest Green

Focused on performance and style, Tuff Rivet features a larger display and elevated utility.

Key Features:

• 1.9″ display with working crown
• 300+ watch faces
• 120+ sports modes
• Quick Access Torch
• Full health tracking
• Up to 7-day battery life
• IP67 water resistance

Availability

• Saber – Live now (from 3rd December)
• Alora – Available from 10th December
• Tuff Hawk & Tuff Rivet – Go live on 15th December

All models will be available across major e-commerce marketplaces and GOBOULT’s official website.