Nissan Motor India has launched its new Test Drive Carnival, a pan-India customer engagement initiative aimed at extending the festive excitement and boosting dealership footfall through November 2025. The campaign follows a strong October performance driven by high demand for the New Nissan Magnite during Navratri, Dussehra, and Diwali, further supported by the Government of India’s recent GST rate reduction.

The Test Drive Carnival invites customers across India to experience Nissan’s lineup—led by the 5-Star GNCAP-rated New Nissan Magnite, the company’s flagship compact SUV. The initiative strengthens Nissan’s experiential marketing strategy by combining immersive test drives with vibrant on-ground activations designed to deepen customer connection and enhance showroom engagement.

Dealerships Turn Into Festive Community Hubs

Throughout November, Nissan dealerships across the country are being transformed into lively celebration zones. Festive décor, interactive games, quizzes, and live RJ events across 24 key cities are creating an energetic and immersive environment for visitors.

Customers can enjoy exciting giveaways, meet popular radio personalities, and take the all-new Magnite for a spin—all part of Nissan’s push to bring the festive spirit directly into its showrooms.

Nissan Highlights the 5-Star Safety of the New Magnite

“The Test Drive Carnival is a celebration of the season and an invitation to experience the refined excellence of the New Nissan Magnite,” said Mohan Wilson, Director, Marketing and Corporate Strategy, Nissan Motor India. He emphasized the SUV’s advanced safety features, dynamic performance, and strong value proposition—qualities that, he added, customers fully appreciate once they get behind the wheel.

The New Magnite recently secured a prestigious 5-Star Global NCAP safety rating, reinforcing its position as one of the safest compact SUVs in India.

360-Degree Media Campaign Across India

Nissan is amplifying the Test Drive Carnival via a full-scale 360-degree media plan spanning TV, print, radio, digital, and social platforms. In 24 major cities, radio activations include on-air RJ mentions and exclusive live sessions from Nissan dealerships, offering high-impact engagement for potential buyers.

Customers booking a Magnite before 20 November can enjoy exciting offers and exclusive festive benefits—with additional deals set to follow.

Exclusive Customer Benefits During the Carnival

All India (Except South Zone)

• Exchange Benefits: Up to ₹60,000
• Cash Benefits: Up to ₹15,000
• Early Booking Extra Cash Benefit: Up to ₹11,000

South Zone

• Exchange Benefits: Up to ₹60,000
• Cash Benefits: Up to ₹10,000
• Finance: Attractive rates from 6.99%
• Early Booking Extra Cash Benefit: Up to ₹11,000

Nissan has also extended the GST benefit directly to customers, reducing prices of the New Nissan Magnite by up to ₹1 lakh, further boosting its value proposition. The launch of the KURO Special Edition in Metallic Grey has added fresh appeal to the already popular SUV.

New Magnite: A Global Success Story From India

Exported to over 65 countries, the Made-in-India New Nissan Magnite continues to embody the brand’s “One Car, One World” philosophy—delivering quality, innovation, and world-class engineering from India to the global market.

Visit Your Nearest Nissan Dealership

Customers are encouraged to visit their nearest Nissan showroom to participate in the Test Drive Carnival, explore exclusive limited-period offers, and experience the award-winning New Nissan Magnite.

For more information, visit www.nissan.in.