TVS Apache Powers ISRL Season 2 as Official Holeshot Partner

Bengaluru, October 13, 2025: The Indian Supercross Racing League (ISRL) has announced TVS Apache as the Official Holeshot Partner for Season 2, marking a high-octane partnership that unites India’s premier performance motorcycle brand with one of the most thrilling moments in Supercross racing.

The collaboration celebrates the power, precision, and aggression that define both TVS Apache and the Holeshot — the electrifying moment when riders explode off the starting line and battle to reach the first corner ahead of everyone else. In racing, the Holeshot represents split-second acceleration, raw skill, and fearless control — traits that align perfectly with TVS Apache’s “Racing DNA Unleashed” philosophy.

A Partnership Born from Racing DNA

Speaking about the partnership, Vimal Sumbly, Head – Premium Business, TVS Motor Company, said:

“We are thrilled to partner with ISRL as the Official Holeshot Partner for Season 2. For over two decades, the TVS Apache series has embodied our racing DNA — born on the track and built for pure performance, precision, and control. The Holeshot moment perfectly captures what TVS Apache stands for — adrenaline, instinctive speed, and the relentless pursuit of excellence. This partnership is not just a celebration of racing, but of the passionate community that has powered TVS Apache’s journey for 20 years.”

ISRL’s Mission to Redefine Indian Motorsport

Backed by Bollywood superstar Salman Khan as investor and brand ambassador, ISRL continues its mission to revolutionize motorsport in India. Season 2 will feature 18 races across 3 cities, with 6 teams and 36 riders — including both Indian and international Supercross talent.

Veer Patel, Co-Founder & Director, ISRL, added:

“Bringing TVS Apache into the fold as our Holeshot Partner is a powerful step forward for ISRL. Their legacy in performance bikes resonates deeply with our mission to push motorsport in India to new heights. Together, we’ll spotlight the most decisive moment of every race — where champions are born.”

Salman Khan to Add Star Power to Season 2

Salman Khan, who played a pivotal role in the league’s breakout Season 1 success, will make appearances at select marquee races during Season 2, amplifying fan excitement and bringing the sport closer to mainstream audiences.

Season 1 of ISRL generated over 20 million digital engagements and impressive TV viewership within three days of broadcast, signaling India’s growing passion for Supercross.

ISRL Season 2 Calendar

Pune: October 26, 2025 – Shree Shiv Chhatrapati Sports Complex, Balewadi
Hyderabad: December 7, 2025 – Gachibowli Stadium
Grand Finale (TBA): December 21, 2025