Formula 1 Extends Licensing Agreement with Memento Exclusives Through 2030

Formula 1 has officially announced the extension of its long-standing licensing partnership with Memento Exclusives, the UK-based memorabilia specialist, through to 2030. Since 2019, Memento Exclusives has operated F1 Authentics, the sport’s official online platform for licensed memorabilia, show cars, and race cars.

Memento Exclusives to Continue as Official Show Car Manufacturer

Under the renewed agreement, Memento Exclusives will remain the official manufacturer and supplier of Formula 1 Show Cars. Built at the company’s headquarters in Motorsport Valley, UK, these cars use authentic computer-aided design (CAD) data supplied by the teams, ensuring unrivalled accuracy and attention to detail. The show cars are widely used across the F1 ecosystem by race teams, promoters, and official partners.

F1 Authentics: A Gateway for Collectors and Fans

Through the F1 Authentics online platform (f1authentics.com), fans and collectors worldwide can access a unique selection of memorabilia and race cars. The collection ranges from race-used bodywork and race-worn gear to limited-edition signed helmets, caps, and framed photography. The platform has also become a preferred global supplier of life-size replica race cars, showcasing iconic liveries from Formula 1’s rich history.

Innovation Beyond the Track

Beyond traditional memorabilia, Memento Exclusives has earned recognition for repurposing F1 car parts into luxury furniture and lifestyle accessories, including Brake Disc Clocks and Wheel Rim Tables. This creative approach allows fans to own authentic pieces of the sport in functional and stylish new forms.

Leadership Perspectives

Barry Gough, Founder & CEO of Memento Exclusives (F1® Authentics), expressed pride in the continued partnership:

“We are delighted to extend our partnership with Formula 1 through 2030. Memento Exclusives will continue to bring fans closer to the action through authentic memorabilia, show cars, and race cars. This extension is a testament to the relationship we’ve built over the last seven seasons and promises more opportunities for fans to own a piece of racing history. With new regulations and new teams set for 2026, this is the most exciting time to be part of Formula 1.”

Emily Prazer, Chief Commercial Officer at Formula 1, added:

“F1® Authentics has opened new avenues for fans and collectors to immerse themselves in Formula 1, from reimagined car parts to historic challengers for their collections. We look forward to working with Memento Exclusives to continue finding innovative ways for fans to own a moment from F1 history.”