Kinetic Green Launches E-Luna Prime: Affordable Electric Commuter Motorcycle for Bharat

Pune, India, September 25, 2025 – Kinetic Green Energy and Power Solutions Limited, India’s leading manufacturer of electric two- and three-wheelers, has launched the E-Luna Prime, a purpose-built electric mobility solution designed for India’s vast commuter segment. Positioned as an affordable yet aspirational, practical yet powerful two-wheeler, the E-Luna Prime marks Kinetic Green’s foray into the entry-level commuter motorcycle market.

Designed for Bharat’s Growth Story

Building on the success of the iconic E-Luna, which sold 25,000 units within months of launch, the E-Luna Prime aims to democratize personal mobility for nearly 75 crore Indians who do not yet own a two-wheeler. With rugged 16-inch alloy wheels, a spacious front-loading area, and a sturdy build, it is engineered to handle both urban commutes and rural terrains.

The multi-utility design also makes it suitable for cargo, small businesses, and utility services — offering versatility unmatched by conventional ICE motorcycles.

Affordable, Sustainable, and Feature-Packed

The E-Luna Prime is available in two variants with ranges of 110 km and 140 km, priced at ₹82,490 (ex-showroom). It offers standout features such as:

Bright LED Headlamp and stylish digital instrument cluster
Sporty single seat and contemporary decals
Front visor, rim tape, and silver finish side cladding
Tubeless tyres for reliability and comfort

With six vibrant colour options, the E-Luna Prime blends utility with style.

Huge Savings vs. ICE Motorcycles

The E-Luna Prime is strategically positioned against 100cc–110cc petrol motorcycles, but at a fraction of the ownership cost. While a petrol bike costs approximately ₹7,500 per month (including EMI, fuel, and maintenance),the E-Luna Prime reduces ownership to just ₹2,500 per month with an ultra-low running cost of 10 paise per km. This enables consumers to save up to ₹60,000 annually, making it one of the most cost-effective mobility solutions in the market.

Commitment to Innovation and Accessibility

Speaking at the launch, Dr. Sulajja Firodia Motwani, Founder and CEO of Kinetic Green, said:

“The E-Luna Prime embodies our vision of making sustainable, reliable, and affordable mobility accessible to every Indian. With a monthly ownership cost of just ₹2,500, it represents a breakthrough solution for India’s commuter segment, combining cutting-edge EV technology with practicality and affordability.”