New Delhi, September 12, 2025: India’s leading automakers have kicked off the festive season with blockbuster announcements, passing on full GST benefits to customers while unveiling special festive deals across popular vehicle ranges. Tata Motors, Kia India, and Force Motors have each announced significant price cuts and attractive consumer offers, making this one of the best times of the year for buyers.

Tata Motors: Biggest Festive Bonanza on SCVs and Pickups

Tata Motors, India’s No.1 commercial vehicle manufacturer, has launched the ‘Is Tyohar Pe Uphaar’ campaign, extending festive cheer to its Small Commercial Vehicle and Pick-up (SCVPU) customers.

• Assured gift: 32-inch LED TV on every booking
• Additional benefits: Up to ₹65,000 across diesel, petrol, and bi-fuel variants
• Brands covered: Ace, Ace Pro, Intra, Yodha
• New price highlights:
  • Ace Pro: starting at ₹3.67 lakh
  • Ace: from ₹4.42 lakh
  • Intra: from ₹7.41 lakh
  • Yodha: from ₹9.16 lakh

This limited-period offer is valid on bookings until 22nd September 2025, with deliveries by 30th September. The launch of the Ace Pro at just ₹3.67 lakh is expected to boost demand among small business owners and entrepreneurs.

Kia India: Pre-GST Savings and Festive Benefits up to ₹2.25 Lakh

Kia India has announced exclusive festive offers and Pre-GST savings, allowing customers to save up to ₹2.25 lakhon select models including Seltos, Carens Clavis, and Carens.

• Savings breakdown by region:
  • North, East & West: up to ₹1.75 lakh on Seltos
  • AP & Telangana: up to ₹2.0 lakh
  • Kerala: up to ₹2.25 lakh
  • Tamil Nadu: up to ₹2.0 lakh
  • Karnataka: up to ₹2.1 lakh

The offer includes Pre-GST benefits of up to ₹58,000 and festive discounts of up to ₹1.67 lakh. Kia says the initiative is designed to make owning a stylish, modern car more affordable this festive season.

Force Motors: Full GST Pass-Through Across Range

Force Motors has also revised prices across its entire lineup—Traveller, Trax, Urbania, Monobus, and Gurkha—passing on the full benefit of the GST reduction from 28% to 18%.

• Reduction range: From ₹92,900 up to ₹6.81 lakh depending on model
• Traveller and Urbania: To become more accessible for public transport and healthcare applications
• Force Gurkha: Now more affordable for customers seeking rugged, purpose-built mobility

Mr. Prasan Firodia, Managing Director, Force Motors, said the reform will not only make vehicles more affordable but also strengthen India’s mobility and healthcare infrastructure.

A Festive Boost for India’s Auto Industry

With GST benefits, attractive discounts, and freebies, this festive season is shaping up to be a major boost for India’s automotive sector. Customers looking for commercial vehicles, family SUVs, or rugged 4x4s have compelling reasons to book before 22nd September 2025 to maximize savings.