New Delhi, September 2, 2025 – India’s most desirable luxury carmaker, Mercedes-Benz India, has launched its much-anticipated festive campaign, ‘Mercedes-Benz Dream Days’, celebrating the spirit of “Dreams of India and Dreamers.” The nationwide initiative kicks off today and will run through the festive season into October, offering customers unique ownership experiences, innovative financial solutions, and luxury brand engagements across multiple touchpoints.

A 360-Degree Festive Experience

‘Mercedes-Benz Dream Days’ is a 360-degree festive campaign, combining strong ATL activations with focused on-ground experiences. Designed to make owning a Mercedes-Benz more accessible and aspirational, the campaign offers customers innovative financial solutions that align with their lifestyles and aspirations.

Tailored Financial Solutions for Every Customer

As part of the festive offerings, Mercedes-Benz has introduced value-added ownership plans:

• Flexible EMIs: Customers can avail EMIs starting at just 1% of the ex-showroom price, with low down-payments and attractive interest rates.
• Seasonal Payment Plans: A curated plan allows one-time payments during convenient months, such as bonus or dividend payouts, reducing the burden of monthly EMIs.
• ‘Key to Key’ Upgrade Program: Select models, including the flagship Mercedes-Benz S-Class, can be owned with zero down payment and upgraded within 24–36 months to the latest variant, allowing customers to enjoy two Mercedes-Benz vehicles in four years.

Additionally, first-time buyers benefit from Welcome Benefits on trade-ins, bringing them closer to their dream of owning a luxury Mercedes-Benz.

Strengthening After-Sales with Service Clinics

As part of its customer-first approach, Mercedes-Benz India will roll out Nationwide Service Clinics, where expert engineers will personally engage with customers, resolve vehicle-related concerns, and ensure optimal performance through diagnostics and care.

Introducing the ‘Dream Days Festival’

One of the highlights of the campaign is the Mercedes-Benz Dream Days Festival, an on-ground luxury experiencedebuting in October 2025 across six key cities – Chandigarh, Ahmedabad, Pune, Bengaluru, Chennai, and Kochi.

This two-day festival will feature:

• A driving experience track showcasing the versatility of Mercedes-Benz SUVs and sedans across terrains such as side slopes, articulation, stepped inclines, G-Turns, slaloms, and emergency braking simulations.
• The immersive Burmester Sound Experience, strengthening the emotional connection between the brand and its customers.
• A grand sundowner to close each event, creating unforgettable moments of luxury.

Expected to attract over 300 participants per day, the Dream Days Festival will showcase the complete Mercedes-Benz portfolio, including sedans, SUVs, BEVs, AMGs, and the legendary G-Class.

Driving Dreams Across India

With ‘Dream Days,’ Mercedes-Benz India aims to address customer aspirations in both established and emerging markets, deepening its footprint and reaffirming its position as the luxury automotive leader in India.

“Dream Days is not just about festive offers, but about creating memorable Mercedes-Benz experiencesfor customers across India,” said Mercedes-Benz India. “It is a celebration of dreams, achievements, and the luxury lifestyle.”