March 26, 2026: OPPO India has announced a major expansion of its Service Center 3.0 Pro network, aiming to scale operations to over 150 locations across India by the end of 2026. The move marks a significant increase from its earlier plan of 110 centers, with more than 50 centers expected to be operational by June 2026.

Focus on After-Sales Service as a Growth Driver

With smartphones becoming essential for communication, work, payments, and entertainment, OPPO India is strengthening its after-sales ecosystem as a core part of its brand strategy. The company is positioning service excellence as a key differentiator, focusing on transparency, accessibility, and user satisfaction.

What Service Center 3.0 Pro Offers

The Service Center 3.0 Pro concept is designed to enhance the overall customer experience through a blend of digital and in-person services:

• Digital check-ins and real-time queue updates
• Dynamic digital signage for live service tracking
• Face-to-face repair support for better transparency
• Dedicated product experience zones
• Comfortable customer lounges

These upgrades aim to create a seamless and informed service journey for users, while reducing uncertainty during device repairs.

Faster Service and Multilingual Support

OPPO India is also investing in staff training and operational efficiency. Many customers are assisted within minutes of arrival, and the brand continues to expand its multilingual support capabilities.

Currently, OPPO’s service ecosystem includes:

• 580+ service centers
• Presence in 500+ cities across India
• Support available in 19 languages
• Free pick-up and drop for repairs
• Target of 24-hour turnaround time for most service requests

Additionally, internal research indicates that over 90% of customers value the 1-hour turnaround time, reinforcing the company’s focus on speed and convenience.

Leadership Commentary on Expansion Strategy

According to Goldee Patnaik, the expansion reflects evolving customer expectations:

“Customer expectations continue to shape our service strategy at OPPO India. With Service Center 3.0 Pro, we are delivering transparent, efficient, and consistent experiences across touchpoints.”

He added that the company is committed to building an agile and accessible after-sales ecosystem while scaling its footprint nationwide.