Maruti Suzuki VICTORIS Wins Indian Car of the Year (ICOTY) 2026 Award

New Delhi, India: Maruti Suzuki India Limited’s latest SUV, the Maruti Suzuki VICTORIS, has been crowned Indian Car of the Year (ICOTY) 2026, one of the most prestigious honours in the Indian automotive industry. The award was conferred after a rigorous evaluation by a jury comprising India’s leading automobile journalists.

Competing against a strong lineup of finalists, the Maruti Suzuki VICTORIS ‘Got It All’ SUV impressed the ICOTY jury with its compelling blend of advanced technology, premium comfort, comprehensive safety features, bold design, and multiple powertrain options, making it a versatile choice for a wide spectrum of Indian customers.

Industry Recognition for a New-Age SUV

The ICOTY 2026 title further strengthens the VICTORIS’ positioning as an SUV that truly has “Got It All”—a philosophy that underpins its design and feature set.

Accepting the award, Mr. Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited, said, “We are honoured to receive the ‘Indian Car of the Year 2026’ award for VICTORIS. This SUV was designed to provide all possible features to today’s new-age customers. It brings together style, technology, safety, and a host of smart innovations. With strong customer pull and now the coveted ICOTY award, VICTORIS lives up to its promise of ‘Got It All’. We are grateful to the ICOTY jury for this prestigious recognition.”

Segment-First Features and Advanced Technology

The Maruti Suzuki VICTORIS introduces several segment-first innovations, redefining in-cabin entertainment and convenience. Highlights include a “Theatre on Wheels” infotainment experience, featuring an 8-speaker Premium Sound System with Dolby Atmos and a 25.65 cm (10.1-inch) SmartPlay Pro X touchscreen.

Safety and driver assistance are elevated with an Advanced Level 2 ADAS suite, a high-definition 360-degree camera system, and customisable 64-colour ambient lighting, catering to the evolving expectations of modern SUV buyers.

Multiple Powertrain Options for Diverse Driving Needs

The VICTORIS is offered with a wide range of powertrain options, ensuring broad appeal across urban and adventure-focused customers. The 1.5-litre Strong Hybrid powertrain features an EV mode for a smooth, quiet, and refined driving experience, delivering an impressive fuel efficiency of 28.65 km/l (eCVT).

For off-road enthusiasts, the VICTORIS is also available with ALLGRIP Select 4×4, paired with a 6-speed automatic transmission and paddle shifters, enabling confident performance across challenging terrains.

Adding another segment-first innovation, the VICTORIS S-CNG variant features an underbody fuel tank design, allowing full utilisation of boot space without compromising practicality.

Strengthening Maruti Suzuki’s Leadership in the SUV Segment

With the Indian Car of the Year 2026 title, the Maruti Suzuki VICTORIS reinforces Maruti Suzuki’s leadership in the Indian SUV market, combining efficiency, innovation, safety, and versatility in a single package. The award marks a significant milestone for the brand as it continues to cater to the aspirations of India’s next generation of car buyers.