Kia India Launches ‘Kia Drive Green’ on Kia Connect App to Boost Sustainability and EV Engagement

Kia India, one of the country’s leading mass-premium automakers, has taken a major step toward strengthening its sustainability roadmap with the launch of ‘Kia Drive Green’, an all-new eco-focused engagement platform integrated into the Kia Connect app. The initiative underscores the brand’s commitment to empowering EV owners while raising awareness about environmentally responsible mobility.

Drive Green Debuts with Carens Clavis EV; Coming Soon to All Kia EVs

The Drive Green feature is currently available on the Kia Carens Clavis EV under the ‘New Services’ tab in the Kia Connect app. Kia India has confirmed that the feature will be progressively expanded across all upcoming Kia electric vehicles, enabling more customers to benefit from this sustainability-driven experience.

Gamifying Green Mobility Through Digital Engagement

With Drive Green, Kia introduces an interactive way for EV users to track their environmental impact. The app plants a virtual tree every month, which grows through five stages depending on the number of kilometers driven. Users are rewarded with eco-badges as they achieve key milestones:

• Green Explorer – 2,500 km
• Eco Champion – 15,000 km
• Carbon Crusher – 25,000 km
• Forest Guardian – 50,000 km
• Planet Protector – 100,000 km

In addition, the app showcases real-time CO₂ savings. For example, driving 100 km saves about 13.2 kg of CO₂*, while 1,500 km can offset nearly 197.6 kg of CO₂*, offering drivers a clear picture of their contribution toward a greener future.

Kia India Reinforces Clean Mobility Commitment

Speaking on the launch, Mr. Atul Sood, Senior Vice President, Sales & Marketing, Kia India, said:
“At Kia, our vision for mobility goes hand in hand with our responsibility to the environment. With the Kia Drive Green initiative, we are taking a decisive step toward embedding sustainability across every touchpoint—from product innovation and cleaner technologies to our operations and customer engagement. This initiative reflects our long-term commitment to making clean mobility part of everyday life.”

Driving Value Beyond Vehicles

The Drive Green initiative reflects Kia India’s larger mission to promote green mobility and build long-term customer loyalty through digital-first sustainable experiences. By blending technology, user engagement, and environmental impact, Kia is redefining how value beyond the vehicle can be delivered in the EV ecosystem.