Maruti Suzuki Smart Finance Crosses 2.5 Million Digital Car Loans; Reinforces Leadership in Online Auto Financing

Maruti Suzuki Smart Finance (MSSF), India’s first fully digital car financing platform, has achieved a major milestone by surpassing 2.5 million car loan disbursals since its launch in FY 2020–21. Designed to eliminate challenges associated with traditional car financing, MSSF has transformed the customer experience with its seamless, transparent, and end-to-end digital process.

Celebrating the achievement, Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, said,
“Today, most car buyers begin their journey online, exploring models and finance options even before stepping into a dealership. Recognising this shift early, we pioneered a multi-financier, end-to-end digital car financing solution with Maruti Suzuki Smart Finance. Over the past five years, this platform has redefined the car-buying experience. Over 40% of our customers availed loans through MSSF across ARENA and NEXA. The platform’s ‘anytime-anywhere’ convenience has brought the Joy of Mobility to more than 2.5 million customers, amounting to over ₹1,70,000 crore—reflecting our commitment to innovation and customer delight.”

He added that this success is driven by strong support from MSSF’s finance partners, enabling seamless loan processing and disbursal across India and advancing Maruti Suzuki’s digital innovation in automotive retail.

MSSF provides a comprehensive digital financing journey—from loan application to online sanction and disbursal—allowing customers to complete the entire process from the comfort of their home. Real-time loan tracking, customised loan offers, credit-score-based interest rates, and the ability to compare options from multiple financiers have made car financing more transparent and accessible for both salaried and self-employed buyers.

To further simplify the process, Maruti Suzuki has also rolled out QR codes for both ARENA and NEXA channelsnationwide, enabling customers to begin their loan application instantly with a simple scan.

With this milestone, Maruti Suzuki Smart Finance continues to strengthen its position as India’s leading digital car financing solution, driving convenience, transparency, and customer empowerment in the auto retail landscape.