HARMAN Ready Display Becomes the First to Earn HDR10+ Automotive Certification

Setting a new benchmark for cinematic in-cabin visual experiences

In a major leap for in-vehicle entertainment and technology, HARMAN, a global leader in automotive innovation and subsidiary of Samsung Electronics Co., Ltd., has announced that its Ready Display lineup is the first in the world to achieve the HDR10+ Automotive certification. This milestone establishes a new industry standard for display performance in vehicles, transforming the driving experience into a cinematic visual journey.

Bringing the Home Theater Experience to the Road

As vehicles evolve into digital living spaces, consumers expect their in-car displays to match the quality of the screens in their homes. HARMAN’s HDR10+ Automotive certification delivers exactly that—immersive, true-to-life visuals that adapt seamlessly to any driving condition.

The certification, developed by HDR10+ Technologies LLC, guarantees that in-vehicle displays deliver High Dynamic Range (HDR) content with unmatched clarity, contrast, and color accuracy. Even under challenging conditions such as glare from sunlight or reflections at night, the display dynamically adjusts brightness and tone to ensure cinematic consistency throughout every journey.

Collaboration and Innovation at the Core

HARMAN collaborated with Samsung and Panasonic to define the HDR10+ Automotive technology specification, setting the foundation for how HDR content should appear in automotive environments. To earn certification, displays must pass a series of rigorous tests verifying brightness, contrast, color accuracy, and viewing angle performance.

Crucially, HDR10+ “Adaptive” technology enables real-time adjustment based on ambient lighting—maintaining visual fidelity whether you’re cruising under the midday sun or navigating city streets after dark.

Redefining the In-Cabin Experience

“We’ve long envisioned bringing the living room experience into the car,” said Shilpa Dely, Vice President and Ready Display Business Lead, HARMAN International. “Earning the world’s first HDR10+ Automotive certification is how we’re delivering on that commitment—setting a new benchmark for immersive, in-cabin display quality that automakers and consumers can trust.”

The HARMAN Ready Display lineup—powered by Samsung’s Neo QLED technology—includes the NQ3, NQ5, and NQ7 series, each built to excel in the ever-changing lighting conditions of a car cabin. With intelligent image-processing algorithms, these displays optimize brightness, contrast, and color tone in real-time for stunning visual performance.

Benefits for Automakers and Consumers

For automakers, the HDR10+ Automotive certification provides a clear path to differentiation, allowing brands to deliver premium, future-ready in-cabin experiences that connect emotionally with consumers.

For drivers and passengers, the impact is immediate—uncompromised visual quality on every journey. Whether streaming entertainment during charging breaks, keeping kids engaged in the back seat, or relying on sharper visuals for safer navigation, HARMAN Ready Display turns every drive into a visually rich and engaging experience.

Beyond entertainment, HARMAN’s innovation lays the groundwork for adaptive displays that enhance safety, usability, and comfort, ensuring that every moment inside the vehicle feels effortless and extraordinary.