Williams Unveils 2002-Inspired Throwback Livery for United States Grand Prix in Partnership with Atlassian

Austin, Texas, October 16, 2025: Williams Racing has unveiled a stunning 2002-inspired throwback livery for this weekend’s United States Grand Prix, celebrating its title partnership with Atlassian, the global leader in collaboration and productivity software.

The special-edition livery, revealed at the Lone Star Ranch in Austin, pays homage to the iconic FW24 that took on Ferrari in the 2002 Formula 1 season, while symbolizing the shared spirit of innovation, teamwork, and resilience that unites Williams and Atlassian.

The striking blue-and-white design was revealed by Carlos Sainz, alongside Atlassian Co-founder and CEO Mike Cannon-Brookes and former Williams F1 driver Juan Pablo Montoya—who raced the original FW24 to remarkable success over two decades ago.

A Tribute to Teamwork and Innovation

The 2002-inspired livery celebrates how both Williams and Atlassian have thrived through two decades of constant change by harnessing the power of teamwork and technology. Atlassian, founded in 2002 by Mike Cannon-Brookesand Scott Farquhar with just a $10,000 credit card debt, has grown into the world’s leading collaboration software provider, serving over 300,000 customers globally.

Similarly, Williams Racing, founded in 1977 by Sir Frank Williams and Sir Patrick Head, overcame early financial hurdles to become one of Formula 1’s most successful teams — with 114 wins, nine Constructors’ titles, and seven Drivers’ Championships.

Since joining forces earlier this year, Atlassian has been helping Williams accelerate its comeback to the front of the F1 grid through its innovative System of Work — a connected, AI-powered approach to maximizing team performance and impact.

Some of the key ways Atlassian’s tools are driving Williams’ progress include:

• Jira Product Discovery for prioritizing engineering projects based on lap time gain.
• Rovo for sourcing data and insights across departments.
• Loom videos for quick, on-demand learning and complex process guidance.
• Jira Asset Management to streamline and accelerate machine repairs.

Thanks to these innovations, Williams is enjoying its best Formula 1 season since 2016, currently sitting fifth in the Constructors’ Championship.

Echoes of 2002: A Legendary Legacy

The FW24 remains one of Williams’ most iconic cars. Driven by Juan Pablo Montoya and Ralf Schumacher, it finished second in the 2002 championship, secured multiple pole positions, and even set the fastest lap in F1 history at the time — Montoya’s legendary Monza pole lap with an average speed of 259.827 km/h (161.449 mph).

Montoya reflected on the team’s enduring values:

“It’s incredible to see how much has changed in F1 since 2002, but the key ingredients for success — teamwork, innovation, and determination — remain the same. The throwback livery looks amazing and perfectly symbolizes the partnership between Atlassian and Williams.”

Driving Toward a New Era

Atlassian CEO Mike Cannon-Brookes shared his excitement about the collaboration:

“Atlassian and Williams were both founded on teamwork. Our beginnings were similar — two mates with big ideas and a lot of passion. This 2002-inspired livery celebrates both teams’ legacy and the bright future ahead for Atlassian Williams Racing.”

Carlos Sainz, who will drive the special-edition FW47 in Austin, added:

“The retro livery looks incredible — I’m sure fans will love it. I’ve seen firsthand how Atlassian’s software and approach to teamwork are helping move the team forward, and I’m excited about what’s next.”

Looking Ahead

With its 2002-inspired livery and renewed focus on innovation and collaboration, Williams Racing continues its remarkable resurgence in Formula 1. The team and its title partner Atlassian share a common goal — to build on their legacies and drive together toward a new era of performance and success.