Škoda Auto India has continued its remarkable growth story in 2025, registering a 110% year-on-year increase in sales between July and September 2025 compared to the same period last year. The momentum carried into September, when the company sold 6,636 cars, marking a 101% year-on-year growth for the month.

This performance was led by the strong demand for the Kylaq, Škoda’s first sub-4m SUV, alongside steady contributions from the Kushaq, Slavia, and Kodiaq.

Kylaq Powers Growth, Q3 Milestone Achieved

The Kylaq has emerged as Škoda’s growth driver in India, crossing 34,500 units in sales since its launch. Between January and September 2025, Škoda Auto India achieved a total of 53,355 units, underscoring the brand’s product strength and rising acceptance among Indian buyers.

To mark 25 years of Škoda in India, the company launched special editions of the Kushaq, Slavia, and Kylaq, while expanding its reach to over 315 touchpoints across 177 cities.

Leadership Speaks: Strong Festive Tailwinds

Ashish Gupta, Brand Director, Škoda Auto India, said:

“The festive season, coupled with the simplified GST framework, has created a strong tailwind across the industry. Our September and Q3 results reflect the strong customer response to our product portfolio, particularly the Kylaq, which has become a true growth driver for us. With our growing network and value-driven ownership experience, we remain focused on building deeper connections with customers while accelerating Škoda’s growth journey in India.”

Customer Engagement and Differentiation

Škoda Auto India has paired its product offensive with a customer-first approach. The company has built deeper emotional connections with fans through initiatives like:

• Škoda Fan Fest and the “Fans, Not Owners” campaign, led by the popular “I Love My Doda” campaign.
• City-specific off-road drives of the Kodiaq, showcasing its luxury and 4×4 performance.
• A historic achievement, with the Kodiaq becoming the first petrol-powered SUV to reach Everest Base Camp, earning recognition in the India Book of Records and Asia Book of Records.

Enhancing Trust and Brand Advocacy

Škoda has reinforced customer trust with “Fans of Škoda” drives across iconic Indian locations including Garli, Hampi, Leh, and major metros. The company also hosted Exchange Carnivals in cities like Mumbai, Pune, Bengaluru, Chennai, and Hyderabad.

Additionally, Škoda has begun region-specific communication in local languages, building stronger grassroots connections with Indian customers. The introduction of the Kodiaq Lounge further strengthens Škoda’s entry point into the luxury 4×4 SUV market.

The Road Ahead

With festive momentum, a robust product portfolio, and expanding customer engagement, Škoda Auto India is poised to continue its upward trajectory in 2025 and beyond.