HARMAN Completes Acquisition of Sound United, Expands Global Audio Leadership
September 25, 2025 – HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd., has announced the successful completion of its acquisition of Sound United, the former consumer audio division of Masimo Corporation (NASDAQ: MASI). The move significantly strengthens HARMAN’s footprint in the global audio industry, adding Sound United’s iconic brands such as Bowers & Wilkins, Denon, Marantz, Definitive Technology, Polk Audio, HEOS, Classé, and Boston Acoustics to its already world-renowned portfolio.
Expanding HARMAN’s Audio Legacy
The acquisition marks a strategic milestone in HARMAN’s mission to deliver exceptional audio experiences across automotive, consumer, and enterprise markets. By integrating Sound United’s premium portfolio with its own, HARMAN now offers one of the most comprehensive audio collections in the industry, spanning home audio systems, hi-fi components, amplifiers, AVRs, headphones, and car audio. This move empowers HARMAN to provide consumers with greater choice, cutting-edge innovation, and unmatched listening experiences across diverse environments.
Strategic Vision and Growth
“HARMAN’s vision is to create experiences that enrich people’s lives through exceptional audio experiences,” said Dave Rogers, President, Lifestyle Division, HARMAN. “Sound United’s impressive roster of brands is rooted in a deep passion for sound, innovation, and commitment to quality that aligns with HARMAN’s own values. This transaction unlocks meaningful growth opportunities, bolsters our strategy, and positions us to scale to unprecedented heights as an audio leader.”
Sound United will operate as a standalone Strategic Business Unit (SBU) within HARMAN’s Lifestyle Division, ensuring each brand maintains its unique heritage, identity, and loyal customer base while benefiting from HARMAN’s global scale and resources.
Strengthening Position as a Global Audio Leader
The addition of Sound United’s brands, expertise, and talent reinforces HARMAN’s leadership at the intersection of sound, culture, and technology. With an expanded portfolio, deeper innovation capabilities, and wider global reach, HARMAN is set to redefine the future of audio experiences for consumers, audiophiles, and industry partners worldwide.
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