New York, September 2025 – Hyundai Motor Company has announced its most ambitious growth strategy to date during the brand’s first-ever CEO Investor Day held outside Korea, outlining a powerful vision for global expansion, electrification leadership, and next-generation technologies.

Speaking at the event, José Muñoz, President and CEO of Hyundai Motor Company, highlighted Hyundai’s transformation into a global mobility leader driven by revolutionary product expansion, software-defined capabilities, and breakthrough electrification technologies.

“In an industry facing unprecedented transformation, Hyundai is uniquely positioned to win through our compelling products, flexible manufacturing, and unmatched global scale,” said Muñoz.

Electrification and Product Expansion

Hyundai reaffirmed its 2030 sales target of 5.55 million vehicles, with electrified models making up 60% (3.3 million units). Plans include:

• Expanding the hybrid lineup to 18+ models by 2030, with Genesis hybrids launching in 2026.
• The All-New Palisade Hybrid with next-gen TMED-II technology.
• Launching a mid-size pickup truck in North America before 2030.
• Expanding the IONIQ EV family, including the IONIQ 3 for Europe, India’s first locally designed EV, and China-exclusive Elexio SUV and sedan.
• Introducing Extended Range EVs (EREVs) in 2027 with 960km range using high-performance in-house batteries.
• Growing the high-performance N lineup to seven+ models, with the IONIQ 6 N leading the charge.

Manufacturing Innovation

Hyundai is strengthening its global production capacity with 1.2 million additional units by 2030. Key highlights include:

• HMGMA Georgia plant to reach 500,000-unit annual capacity by 2028.
• Expansion of Ulsan EV plant and Pune hub in India.
• Saudi Arabia’s first Hyundai plant (2026) under the “Saudi Made” initiative.
• Integration of Software-Defined Factories and Boston Dynamics robotics to drive automation and predictive maintenance.

Technology Leadership

Hyundai unveiled its next-gen battery strategy, targeting 30% lower costs, 15% higher energy density, and 15% faster charging by 2027. Safety innovations include advanced Battery Management Systems (BMS) and multiple fire-prevention layers.

The company also accelerated its Software-Defined Vehicle (SDV) roadmap with the Pleos operating system, enabling real-time updates, personalized features, and AI-driven services such as Atria AI (autonomous driving) and Gleo AI (voice interaction).

Genesis Luxury Growth

Genesis, Hyundai’s luxury brand, continues its global ascent with a target of 350,000 annual sales by 2030. Its roadmap includes luxury SUVs, halo models, and racing-inspired innovations. The brand will also enter the World Endurance Championship (2026) and IMSA (2027).

Strategic Alliances & Financial Targets

Hyundai is strengthening partnerships with Waymo (autonomous driving), General Motors (co-developed vehicles), and Amazon Autos (digital retail).

Financially, Hyundai announced a KRW 77.3 trillion investment plan (2026–2030), focusing on R&D, EV capacity, and robotics. The company aims for an 8–9% operating margin by 2030 and committed to a TSR policy of over 35% with dividends and share buybacks.

“We’re not just adapting to change – we’re leading it,” Muñoz concluded. “Hyundai is building the mobility company of the future through electrification, innovation, and customer-first values.”