POCO India Launches 4GB Limited Edition Variant of POCO M7 Plus 5G Under ‘POCO Festive MADness’

New Delhi, September 16, 2025: POCO India, one of the country’s leading consumer technology brands, has announced the launch of a new 4GB limited edition variant of the POCO M7 Plus 5G, expanding its best-selling smartphone series. The new variant will debut during the brand’s festive campaign ‘POCO Festive MADness’, with early access starting 22nd September and the first sale going live on 23rd September, exclusively on Flipkart.

The launch underscores POCO’s commitment to democratizing high-performance technology while giving its community more affordable options that blend power, style, and durability. Previously introduced in 6GB and 8GB RAM variants, the POCO M7 Plus 5G has quickly become a best-seller, praised for its massive battery, smooth performance, and immersive display.

Key Features of the POCO M7 Plus 5G (4GB Variant)

• Massive 7000mAh silicon carbon battery – largest in the segment, designed for 1600 charge cycles and retains 80% capacity even after 4 years.
• 18W reverse charging – doubles as a power bank for other devices.
• Vibrant AMOLED display – largest in the segment with 144Hz adaptive refresh rate for ultra-smooth scrolling and immersive gaming.
• Snapdragon® 6s Gen 3 processor – ensures powerful multitasking and efficient performance.
• 2 OS generations + 4 years of security updates – long-term software reliability.
• 50MP AI rear camera – delivers sharp, detailed photography in any light.
• Durable & stylish – IP64 dust and water resistance, premium grid design, and matte finish.

Speaking about the launch, Sandeep Singh Arora, Chief Business Officer, POCO and Xiaomi India, said:
“The launch of the new 4GB limited edition variant of the POCO M7 Plus 5G is a direct response to the incredible demand we’ve received from our community. At POCO, our mission is to democratize high-performance technology and make it accessible to all. With its massive battery, powerful performance, and immersive display, the M7 Plus 5G continues to deliver exceptional value — now at an even more affordable price point.”

With its combination of massive battery life, high-refresh AMOLED display, and Snapdragon-powered performance, the POCO M7 Plus 5G continues to set benchmarks in the mid-range smartphone segment. The new 4GB variant broadens consumer choice, making the device more accessible during the festive season.