Cupertino, California — Apple today unveiled the much-anticipated iPhone 17, packed with major upgrades across design, performance, camera, and display. The company also introduced the Apple Watch Series 11 and Apple Watch SE 3, expanding its wearables lineup with powerful health, fitness, and connectivity features.

iPhone 17: Next-Level Cameras and Display

The new iPhone 17 debuts the Center Stage front camera, Apple’s most advanced selfie and video system to date. With up to 18MP resolution, landscape selfies without rotation, AI-powered group framing, and 4K HDR video stabilisation, it is designed for creators and video callers alike.

On the rear, Apple introduces a triple 48MP Fusion camera system — a Main camera with 2x optical-quality Telephoto and a new Ultra Wide camera that delivers 4x more detail for expansive shots and macro photography.

The 6.3-inch Super Retina XDR ProMotion display brings smoother scrolling, immersive gaming, and the highest peak outdoor brightness ever on iPhone at 3000 nits, while the upgraded Ceramic Shield 2 makes the front cover 3x more scratch resistant and glare-free.

A19 Chip and Battery Boost

Powered by the A19 Bionic chip, built on third-generation 3nm technology, iPhone 17 delivers a 1.5x faster CPU and 2x faster GPU than A15 Bionic, enabling console-like gaming, AI-driven features, and longer battery life.

Apple claims up to 30 hours of video playback, with 50% charge in just 20 minutes using the new 40W Dynamic Power Adapter. Connectivity also improves with Apple’s new N1 wireless chip, supporting Wi-Fi 7, Bluetooth 6, and Thread for smoother hotspot and AirDrop experiences.

Storage, Colors, Pricing and Availability

iPhone 17 doubles entry storage to 256GB, with a 512GB variant also available. Color choices include lavender, mist blue, sage, white, and black.

• Price in India: Starts at ₹82,900
• Pre-orders open: September 12, 2025
• Availability: September 19, 2025

Apple Watch Series 11: The Ultimate Health and Fitness Companion

Alongside iPhone 17, Apple introduced Apple Watch Series 11, featuring a thinner, more comfortable design with 24-hour battery life, 5G cellular, and the new sleep score feature. Built with 2x stronger Ion-X glass and powered by watchOS 26, it brings new capabilities like Workout Buddy, Live Translation, and Liquid Glass UI enhancements.

• Price in India: Starts at ₹46,900
• Availability: September 19, 2025

Apple Watch SE 3: More Value, More Features

Apple also updated its affordable Apple Watch SE 3, now featuring an Always-On display, 5G connectivity, faster charging, and new health insights including sleep score and retrospective ovulation estimates.

• Price in India: Starts at ₹25,900
• Availability: September 19, 2025

Sustainability and Apple 2030

All new devices are part of Apple’s 2030 carbon-neutral strategy, using recycled materials like 100% recycled cobalt in batteries and renewable energy in manufacturing, alongside recyclable packaging.

Key Takeaway

With iPhone 17’s stronger build, triple 48MP cameras, brighter display, and the powerful A19 chip, Apple has set a new standard for premium smartphones. Paired with the Apple Watch Series 11 and SE 3, Apple continues to expand its ecosystem with health, performance, and sustainability at the core.