Mumbai, India – 26 August 2025: CEAT Ltd. today unveiled the SecuraDrive CIRCL, the country’s first road-ready passenger car tyre made with up to 90% sustainable (bio-based) materials. With this innovation, CEAT strengthens its commitment to premiumisation, sustainability, and technology leadership, while setting a new benchmark in the global tyre industry.

The SecuraDrive CIRCL has been developed at CEAT’s state-of-the-art global R&D hub in Halol and will be available in two variants – 50% and 90% sustainable content – making it the highest sustainable-content road-tested passenger car tyre ever launched in India.

A Tyre Designed for the Conscious Consumer

Targeted at urban, eco-conscious consumers aged 25–45 years from Tier 1 cities, the SecuraDrive CIRCL combines sustainability, safety, and high performance. CEAT aims to appeal to a new generation of buyers who view sustainability not just as a responsibility but also as a lifestyle and status choice.

Speaking at the launch, Mr. Arnab Banerjee, MD & CEO, CEAT Ltd., said:

“SecuraDrive CIRCL is a breakthrough that demonstrates how India can set new benchmarks in sustainable mobility. By achieving 90% sustainable content in a fully road-ready tyre, CEAT is redefining performance and eco innovation. This launch reaffirms our vision of leading the transition to greener mobility.”

Adding to this, Mr. Lakshmi Narayanan B, Chief Marketing Officer, CEAT Ltd., noted:

“With SecuraDrive CIRCL, we are offering consumers a product that reflects their values without compromising on safety, style, or performance. CIRCL represents the perfect blend of innovation and eco-consciousness, making it a game-changer for sustainable mobility in India.”

Breakthrough Sustainable Innovations

The SecuraDrive CIRCL introduces three world-first, patented innovations that make it a true milestone in eco-friendly tyre technology:

• Unified Biopolymer Inner Liner – reduces manufacturing emissions while simplifying material use.
• Glycerol-Based Accelerator – replaces petroleum-based chemicals with bio-based alternatives.
• Anti-Static Silica Conductive Solution – eliminates the need for carbon black while ensuring electrical conductivity and passenger safety.

Together, these innovations make the SecuraDrive CIRCL one of the most advanced sustainable tyres globally, proving that premium performance and eco-conscious design can coexist.

Price and Availability

The SecuraDrive CIRCL will be available across CEAT premium retail outlets and authorised dealerships in key Indian markets starting September 2025.

• 50% sustainable variant: INR 8,999
• 90% sustainable variant: INR 12,999

With this launch, CEAT continues its journey of developing circular practices, eco-friendly raw materials, and end-of-life tyre recycling, further reinforcing its role as a leader in sustainable mobility solutions.