Ather Energy Launches Three Customer-Centric Initiatives to Accelerate EV Adoption in India

Ather Energy Ltd, India’s leading electric two-wheeler manufacturer, has announced three major initiatives aimed at removing key barriers to electric vehicle adoption in the country. The new offerings — Battery as a Service (BaaS), an expanded Assured Buyback programme, and an Extended Comprehensive Warranty (ECW) — are designed to make EV ownership more affordable, secure, and worry-free for Indian families.

These initiatives target the top three concerns for potential EV buyers: high upfront costs, uncertainty about resale value, and warranty limitations.

Battery as a Service (BaaS) — Lowering Upfront Costs

Ather’s BaaS model allows customers to purchase an Ather electric scooter without the battery cost included in the upfront price. Instead, they can opt for flexible monthly battery usage plans starting as low as ₹1 per kilometre.

With this model, the Ather Rizta starts at just ₹75,999 (ex-showroom Lucknow) and the Ather 450 Series at ₹84,341 (ex-showroom Lucknow) — a price drop of up to 30%. The BaaS plan recovers battery costs over 3–4 years, with free fast charging for one year at Ather’s 3,300+ public fast chargers across India, easing both range anxiety and charging expenses.

Expanded Assured Buyback — Guaranteed Resale Value

Following a successful pilot in February, Ather is extending its Assured Buyback programme to a wider customer base. Buyers can now get up to 60% of the scooter’s value after three years and 50% after four years, depending on kilometres ridden. This gives customers predictable resale value in an evolving EV market.

Extended Comprehensive Warranty — Peace of Mind Ownership

The new Extended Comprehensive Warranty covers the battery and 11 other key components — including the motor, controller, charger, and dashboard — for up to five years or 60,000 km. Available to AtherStack™ Pro customers, this ensures protection from costly repairs and enhances the long-term reliability of Ather scooters.

Ravneet S Phokela, Chief Business Officer, Ather Energy Ltd, said:

“To unlock the true potential of India’s EV segment, we’ve launched initiatives that directly address the major hurdles for customers — affordability, resale confidence, and reliability. With BaaS, ECW, and Assured Buyback, we aim to make the transition to EVs easier for every family.”

With these measures, Ather Energy continues its mission to make smart, sustainable mobility accessible for all, positioning itself as a frontrunner in India’s EV revolution.