EV Adoption in India Accelerates as Ather Energy Focuses on Ownership Experience

Electric scooters are no longer a rare sight on Indian roads. Over the past few years, they have steadily moved from being a niche choice to a mainstream option for daily commuting—whether for office travel, college runs, or quick errands. Improved awareness, better product offerings, and a stronger EV ecosystem are pushing this shift forward. Yet, for many first-time buyers, doubts around battery life, charging, service, and resale still influence purchase decisions.

Unlike petrol vehicles—where refuelling, servicing, and resale processes are well established—the EV ownership journey is still evolving. The battery, often the costliest and most crucial component, remains a top concern. Prospective buyers often ask: How long will it last? Will I need to replace it soon? To address this, many EV two-wheeler manufacturers are investing heavily in battery R&D to ensure durability under India’s challenging weather, traffic, and road conditions. Several OEMs now offer extended battery warranties, providing much-needed reassurance.

Resale value is another key factor influencing EV adoption. Since the concept is relatively new for two-wheelers, it largely depends on the scooter’s battery health, maintenance history, and brand support. Battery quality, testing, and warranty coverage significantly impact resale prices.

Charging infrastructure, too, is critical. First-time EV buyers often wonder if they will find a charger nearby in case of low battery. To tackle this, some companies have built extensive fast-charging networks dedicated to electric two-wheelers. The government has also stepped in, accelerating the expansion of public charging points nationwide. Similarly, service availability is vital for day-to-day reliability, prompting OEMs to scale their service networks in line with growing demand.

Ather Energy has emerged as a leader in addressing these concerns holistically. Its in-house battery packs come with an eight-year warranty and a minimum 70% health guarantee, boosting confidence in long-term performance. The brand’s Assured Buyback plan promises up to 60% of the scooter’s value for up to three years, helping customers plan ahead. On the infrastructure front, Ather has installed over 4,300 public chargers across India at convenient locations such as cafes, malls, and petrol stations. Additionally, every city with an Ather Experience Centre also has a dedicated service facility, ensuring consistent after-sales support.

As the Indian EV two-wheeler market matures, the focus is shifting from simply launching new models to delivering a dependable ownership experience. For many riders, the decision to switch to electric isn’t about the scooter’s features—it’s about clarity on resale, confidence in battery life, charging convenience, and reliable servicing. By proactively addressing these concerns, OEMs like Ather Energy are making the transition to electric two-wheelers smoother, faster, and more appealing for the masses.