JK Tyre Unveils Levitas at ‘Fast & Fabulous’ Supercar Catwalk, Signals Push into India’s Luxury Tyre Market

In a glittering blend of luxury, performance, and innovation, JK Tyre & Industries Ltd. marked a pivotal milestone in its premium journey with the high-profile launch of its luxury tyre range, Levitas, at the ‘Fast & Fabulous: The Supercar Catwalk’ held in Mumbai. The grand showcase brought together India’s top supercars, fashion, and motorsport icons, positioning Levitas as the go-to tyre for the country’s fast-growing tribe of luxury and high-performance car enthusiasts.

The exclusive event was graced by leading industry figures, motorsport champions, and lifestyle influencers, underscoring the brand’s strategic intersection of aspiration, speed, and premium lifestyle. Among the notable attendees were Mr. Anshuman Singhania, Managing Director, JK Tyre & Industries Ltd.; Mr. Akhilesh Reddy, Chairman of Racing Promotions Pvt. Ltd.; and Mr. Gaurav Gill, rally champion and India’s only Arjuna awardee in motorsports.

The event also featured a surprise motorsport reveal — two Formula racing cars, Formula 4 and Formula Wolf, officially announcing the return of the India Racing Festival (IRF) for its 2025 season, scheduled to kick off on August 15, 2025.

“The Levitas range is pushing the boundaries of what a luxury tyre can represent, blending sophistication with cutting-edge performance. Through the Fast & Fabulous event, we have brought this vision to life, showcasing the style, control, and premium appeal our products are built to deliver,” said Mr. Singhania during the unveiling.

A Tyre Revolution in the Premium Segment

The Levitas line is the result of extensive research, development, and testing — built for vehicles that demand more than just durability. The Levitas Ultra caters to high-end luxury vehicles, while the Levitas XTREME is tuned for ultra-high performance machines, including sportscars and tuned sedans.

These tyres are engineered with advanced rubber compounds, asymmetric tread designs, and optimized sidewall structures to ensure precise handling, enhanced road grip, low noise, and ultimate driving comfort. Designed for India’s evolving roads and demanding drivers, they bridge the gap between luxury aesthetics and motorsport-grade functionality.

Umling La Drift: Levitas Takes Performance to New Heights

Adding to the thrill, JK Tyre showcased its recent stunt achievement — a record drift at Umling La Pass, one of the world’s highest motorable roads, performed by none other than India’s drift king, Sanam Sekhon. The feat was executed using Levitas XTREME tyres, proving the tyre’s ability to perform under extreme altitude and terrain conditions.

A Strategic Shift for JK Tyre

With decades of experience in motorsports and tyre innovation, JK Tyre’s move into the premium segment is both strategic and timely. As India’s luxury vehicle market expands, the demand for high-performance, locally developed premium tyres is accelerating. The Levitas range signals JK Tyre’s commitment to leading this change.

Backed by cutting-edge R&D, motorsport heritage, and an increasing focus on design and performance, JK Tyre is now positioning itself as not just a reliable name in commercial and passenger vehicle tyres — but also a serious contender in the luxury and ultra-performance tyre category.