Samsung Celebrates Independence Day 2025 with ‘The Big Bespoke AI Fest’

Samsung India has kickstarted the Big Bespoke AI Fest to celebrate Independence Day 2025, offering Indian consumers a chance to upgrade their homes with the latest AI-powered digital appliances. Running from August 1 to 17, the limited-time campaign brings exclusive discounts, smart finance options, and industry-leading warranties on Samsung’s popular Bespoke AI range.

As Indian households continue to embrace smart, connected living, Samsung’s Bespoke AI line delivers a seamless blend of intelligent automation and premium design. The collection includes refrigerators, washing machines, air conditioners, and microwaves, all engineered to adapt to user preferences while maximizing performance and energy efficiency.

Among the most attractive offers during the Big Bespoke AI Fest is a massive cashback of up to ₹50,000 on Samsung’s newly launched 25kg Bespoke AI Laundry Combo. This powerful, fully automatic washer-dryer has been tailored for larger Indian families and promises effortless washing and drying with AI-based optimization.

Samsung is also offering ₹20,000 cashback on its flagship French Door Refrigerator with Family Hub, a next-gen smart appliance that brings food management, entertainment, and home connectivity into one intuitive screen embedded within the refrigerator. The Family Hub transforms the kitchen into a smart, interactive space, enabling everything from grocery tracking to music streaming.

The benefits don’t stop there. Consumers can also enjoy:

• Up to ₹20,000 off on Side-by-Side Refrigerators
• Up to ₹10,000 off on Front Load Washing Machines
• Up to ₹4,500 off on Top Load Washing Machines
• Up to ₹7,000 off on Frost Free Refrigerators

To make these smart home upgrades even more accessible, Samsung has introduced a flexible finance scheme featuring zero down payment and no-cost EMIs. Under the 20/5 finance scheme, customers pay in 20 monthly instalments, with Samsung covering the first EMI on select refrigerators and washing machines—effectively giving buyers a ‘1 EMI off’ incentive.

In addition to affordability, Samsung is reinforcing its reputation for long-term reliability by offering industry-best warranties. This includes a 20-year warranty on the Digital Inverter Compressor in refrigerators and Digital Inverter Motor in washing machines, a 10-year warranty on the Ceramic Enamel Cavity in microwaves, and a 5-year comprehensive warranty on select air conditioners.

As an added benefit, Samsung is providing free professional installation on 5 Star-rated Bespoke AI WindFree™ ACs, which offer superior cooling without the discomfort of direct airflow, along with significant energy savings.

The Big Bespoke AI Fest offers are available on Samsung.com, major online marketplaces, and at select Samsung retail outlets across India. With a focus on AI innovation, affordability, and convenience, Samsung is positioning its digital appliance range as the go-to choice for Indian families looking to modernize their living spaces this Independence Day.