Sony India Launches 98-inch BRAVIA 5: A Home Cinema Powerhouse

Sony India has unveiled its most expansive and immersive television yet — the 249 cm (98) BRAVIA 5, a groundbreaking addition to its iconic BRAVIA lineup. Engineered for cinephiles and tech enthusiasts alike, the BRAVIA 5 isn’t just a TV—it’s a transformative cinematic canvas designed to redefine home entertainment.

At the heart of this visual marvel is Sony’s Advanced Cognitive Processor XR, which mimics the way humans perceive depth, contrast, and color. By combining AI-driven signal analysis with cognitive intelligence, the processor delivers unparalleled realism, making every scene appear more lifelike and emotionally resonant.

Elevating the visual experience further is the XR Backlight Master Drive, which utilizes precision-controlled LEDs to offer ultra-deep blacks and brilliant highlights. The result? A dynamic range so wide and natural that every detail—from candle-lit moments to sunrise vistas—pops with photorealistic intensity.

Complementing the visuals is an immersive audio setup, thanks to Dolby Vision and Dolby Atmos. These technologies bring multidimensional clarity and surround sound that replicates the acoustics of a cinema hall, turning your living room into a private screening lounge.

Sony is also pushing the envelope with its Studio Calibrated Mode, now enhanced with Prime Video Calibrated Mode in addition to Netflix and Sony Pictures Core modes. This feature ensures content is displayed exactly as creators intended, across films, series, and even live sports—delivering a director’s-cut-like experience for every viewer.

With SONY PICTURES CORE, users gain access to a vast library of movies in near 4K Blu-ray quality, including IMAX Enhanced titles, providing an unmatched at-home movie experience. From new blockbusters to classic favorites, this feature maximizes the potential of BRAVIA 5’s state-of-the-art display and audio technologies.

Price, Offers & Availability

Sony has priced the K-98XR55A BRAVIA 5 at Rs. 6,49,990/-, with availability starting July 23, 2025. As part of a special launch offer, customers can enjoy a three-year comprehensive warranty, a cashback of Rs. 25,000 on select credit cards, and a special curated EMI plan of Rs. 19,995/- to make this premium product more accessible.

The BRAVIA 5 is now available across Sony retail stores (Sony Center and Sony Exclusive), www.ShopatSC.com, major electronic retailers, and leading e-commerce platforms across India.