Yamaha Inaugurates 500th Blue Square Showroom, Strengthens Premium Retail Footprint

India Yamaha Motor Pvt. Ltd. (IYM) has achieved a major milestone with the launch of its 500th Blue Square showroom, a testament to the brand’s aggressive expansion strategy and commitment to enhancing the premium two-wheeler buying experience in India. The growing network reflects Yamaha’s focus on customer-centric retail and its mission to deliver a unified, immersive brand experience across all regions of the country.

Introduced in 2019 as part of Yamaha’s “The Call of the Blue” campaign, Blue Square showrooms are purpose-built to reflect the company’s rich racing DNA, performance heritage, and premium aesthetics. These exclusive outlets serve as more than just retail spaces—they are lifestyle hubs where customers engage deeply with the brand through community-building initiatives, merchandise zones, and premium after-sales support.

“It’s a proud moment for us to inaugurate our 500th Blue Square showroom,” said Mr. Itaru Otani, Chairman, Yamaha Motor India Group of Companies. “This milestone underscores our strong dealer partnerships and our dedication to building a connected Yamaha community. Adding 100 new outlets in just nine months highlights our resolve to be accessible, aspirational, and experiential.”

Each Blue Square showroom showcases Yamaha’s latest models, including the Supersport-inspired YZF-R3, MT-03, AEROX 155, and the popular R15, MT-15, FZ Series, Fascino 125 FI Hybrid, and Ray ZR FI Hybrid. These models align with the preferences of new-age riders seeking a perfect blend of performance, style, and technology.

The 500-showroom milestone also reinforces Yamaha’s efforts in nurturing rider communities through initiatives like Blue Streaks—a program designed to promote brand engagement and organize curated riding experiences.

With a strong and growing presence in all four regions of India, Yamaha’s expanding Blue Square network is helping shape a new era in premium motorcycling by offering a superior, consistent brand experience nationwide.