Oben Electric Launches Rorr EZ Electric Motorcycle on Amazon to Accelerate EV Adoption in India

Bengaluru, July 14, 2025: In a significant move to expand the accessibility of electric vehicles in India, Oben Electric, a leading homegrown EV manufacturer, has announced the availability of its popular city commuter motorcycle — the Rorr EZ — on Amazon. This marks a first-of-its-kind strategic integration for Oben, aimed at combining the power of e-commerce with its rapidly growing physical retail footprint.

The Oben Rorr EZ is now available for booking in two battery variants — 3.4 kWh and 4.4 kWh, priced at ₹1,19,999 and ₹1,29,999, respectively. Both come with an introductory offer of ₹20,000 off the original price, making it an attractive proposition for value-conscious, first-time EV buyers.

🛒 EVs Go E-Commerce: Oben Taps Amazon to Drive Accessibility

With the Indian consumer increasingly turning to online platforms for high-value purchases, Oben Electric’s decision to list the Rorr EZ on Amazon reflects its intent to digitally democratize EV ownership. This bold step will help the company reach digitally native, convenience-focused audiences, especially in non-metro markets where EV penetration is still growing.

Madhumita Agrawal, Founder & CEO of Oben Electric, commented:

“Making Rorr EZ available on Amazon is a strategic move to align with the evolving purchase behaviour of Indian consumers. The platform gives us a direct, trusted channel to reach first-time EV buyers, making adoption more convenient and widespread.”

⚡ Rorr EZ: Purpose-Built for Urban Riders

Designed on Oben’s proprietary ARX platform, the Rorr EZ is tailored for Indian cities — offering agile handling, enhanced ride comfort, and robust build quality. Key highlights include:

• Top speed: 95 km/h
• 0–40 km/h in 3.3 seconds
• 52 Nm of torque
• IDC-certified range: Up to 175 km
• Fast charging support
• Powered by in-house LFP battery tech with double the lifespan and superior heat resistance

🧠 Smart Features & Bold Design

The Rorr EZ isn’t just about performance — it’s equipped with advanced connected tech:

• Geo-Fencing & Theft Protection
• Unified Brake Assist (UBA)
• Drive Assist System (DAS)
• Available in vibrant colours: Electro Amber, Surge Cyan, Lumina Green, and Photon White

🛡️ Long-Term Ownership Backed by Protect 8/80 Plan

To instill confidence in long-term ownership, Oben is offering its Protect 8/80 battery warranty for just ₹9,999 — covering 8 years or 80,000 km, and fully transferable. This further reinforces the brand’s focus on durability, reliability, and trust.

🚀 Nationwide Expansion in Full Swing

Oben Electric plans to establish 150+ showrooms across 50+ cities by the end of FY 2025, all with integrated service centers. The move to Amazon complements this strategy, enabling Oben to offer hybrid retail—a seamless online-offline buying experience.